Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get The Tiny Treasures Goody Bag (worth over £260) FREE when you spend £165
Color Wow

Color Wow Root Cover Up 1.9g (Various Shades)

You'll earn 30 Status Points with this product

Discover Cult Status

£29.50

Or 4 interest free payments of £7.37 with clearpay


In stock | Usually dispatched within 24 hours

Frequently Bought Together

Color Wow Root Cover Up - Platinum 2.1g

This item

Color Wow Root Cover Up - Platinum 2.1g

£29.50

Total Price:

£52.50

Other Customers Bought

Customer Reviews

4.19

98

5

4

3

2

1

52

30

5

5

6

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Great for thinning hair

I have a widening parting due to hair thinning and this is a quick and easy way to cover it up. 

by Camilla Verified Purchase

Was this helpful?

Love this

I've always disliked root touch up products, but this one is well worth it. Excellent and looks natural.

by User Verified Purchase

Was this helpful?

OK good

It's fune,makes it easier but it goes away

by Tamanna Verified Purchase

Was this helpful?

Covers regrowth well

It does what it says and covers regrowth well. I have a grey streak at the front end f my hair. There’s a certain way to put this on, you don’t sweep it on, you pat it onto the hair going towards the root. 

by Louise Verified Purchase

Was this helpful?

The Best

This is my third purchase of this product, I love it!  I've tried other Root touch up products (cheaper ones) and trust me this is the best.  They offer a great colour range, and I even use it to give slightly darker low lights in my blonde hair and it looks totally natural.   Brilliant stuff!

by Amanda Verified Purchase

Was this helpful?

Good product, careful of shades

I got the slightly lighter shade than the darkest based on reviews as the darkest is nearly black apparently. I wish I got the darkest because the slightly lighter one is too brown for me 

by Farah Verified Purchase

Was this helpful?

Very good

Love this can stretch out my root an extra few weeks

by Helen Verified Purchase

Was this helpful?

Root cover up

This is the best root cover up that I have ever used. It gives me a few extra weeks between salon appointments. Easy to use, just brush on and it stays put until shampooed out. It does not come off on clothes or bed linen and disguises my white roots perfectly. 

by Margaret Verified Purchase

Was this helpful?

Effective for disguising thinning hair

I have mild female pattern hair loss and this powder is effective at concealing my widening parting. It also is useful for building out my hairline, albeit it took a few attempts to work out how to do this subtly. 

by Mimi Verified Purchase

Was this helpful?

Didn’t do anything

Bought the platinum blonde version to hide my roots between hair appointments. My roots are no darker than those in the photo they use and it did absolutely nothing to hide them no matter how much product I used. My dry shampoo actually does a better job at camouflaging them!

by Sarah Verified Purchase

Was this helpful?