Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get The Tiny Treasures Goody Bag (worth over £260) FREE when you spend £165
Color Wow

Color Wow Root Cover Up 1.9g (Various Shades)

You'll earn 30 Status Points with this product

Discover Cult Status

£29.50

Or 4 interest free payments of £7.37 with clearpay


In stock | Usually dispatched within 24 hours

Frequently Bought Together

Color Wow Root Cover Up - Platinum 2.1g

This item

Color Wow Root Cover Up - Platinum 2.1g

£29.50

Total Price:

£52.50

Other Customers Bought

Customer Reviews

4.19

98

5

4

3

2

1

52

30

5

5

6

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Forget your greys

Just what I needed for those days just before your next appointment when the greys are a little too noticeable. Easy to use, good coverage doesn’t budge in the rain. Buy it, if you don’t need it now you will eventually. 

by mandy Verified Purchase

Was this helpful?

Best Product

Color Wow Root Cover Up is amazing product. It instantly covers the look of grey hair. It's easy to use and stays upto hair wash. This is my go to product. Thanks Cult Beauty for providing best quality products.❤️

by Manisha Verified Purchase

Was this helpful?

Surprised!

I wanted something to cover white hair when it's at the growth stage! Looked online and sounded k - - - i like it - - - applied it to the roots - - - lovely coverage and not too much that looks fake like some hair fibres can do!! Adds a little volume to the hair too which is also nice!! Just trying out stage but am definitely liking it so far.

by Farha Verified Purchase

Was this helpful?

Inbitweener

It’s a pretty good cover over, once you get the hang of applying it. Only letdown is it doesn’t last long & you have to keep reapplying it. Covers over the roots well as it blends in. 

by celia Verified Purchase

Was this helpful?

So subtle and perfect colour

This is truly a game changer for me! have a really obvious grey streak in my fringe, so I bought this for in between colour sessions, and the dark blonde is the perfect match for my hair. It stays in until you wash your hair, so you don’t need to top up, and it’s such a subtle ashy colour that you absolutely can’t tell it’s there. I’ve tried a cover up spray before which was awful, and left me with spray marks all over my skin, but this is really precise and you only need a tiny bit! It is expensive but I’ll definitely be repurchasing. 

by LucyR Verified Purchase

Was this helpful?

Depends on the colour

The brown one of these is amazing for covering grey between colours but the blonde really doesn’t cover dark roots well.

by Samantha Verified Purchase

Was this helpful?

Great for creating density

I don’t have gray hairs and don’t use this product for this the intent of covering them, but my hair is pretty sparse on my hairline so I use this as a way to create the illusion of density. It’s great for that, undetectable and very long lasting (and waterproof). 

by Lara

Was this helpful?

SO useful

I can see from other reviews that this doesn't work so well on blonde hair, but for my medium brown hair its so useful. Now I have some grey, this makes a huge difference to how long I can go between dying my roots. Clever little product, applies like eyeshadow but clearly works better to darken than lighten...

by EVE Verified Purchase

Was this helpful?

LUV it!

I ordered the dark blonde to cover up the massive amounts of grey I have. Being dark brunette and grey, I am forced to use professional hair colour, mixing dark blonde and light blonde so it looks like I have highlights. I was a huge skeptic on this item but I need to try everything because it's a major pain to colour my hair every 2-3 weeks (my hair grows fast and it's thick). The packaging is luxurious, quantity is very small and I thought, WOW, I will only get 1-2 uses out of it if I'm lucky. Boy was I wrong! A little goes a long way and the colour match is perfect to my hair colour and covered the grey! I am in love with this! I know there are mixed reviews but it seems to work in the darker shades. If your roots are greasy, it'll stick to your scalp. If your hair is freshly washed, you won't get any payout. I find it works better a day after washing my hair. I would give it 5 stars but the price tag on this item is a bit much.

by Mima

Was this helpful?

Disappointing

It doesn't work at all.

by TheTomafox

Was this helpful?