Davines OI Absolute Beautifying Shampoo 280ml
You'll earn 24 Status Points with this product
£24.25
Or 4 interest free payments of £6.06 with clearpay
WE CURRENTLY SHIP DAVINES THROUGHOUT THE UK AND IRELAND
Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.
Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.
Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
This item
Davines OI Absolute Beautifying Shampoo 280ml
£24.25
Customer Reviews
110
5
4
3
2
1
80
15
11
4
0
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lovely shampoo
This shampoo smells incredible and leaves hair silky and hydrated. It’s quite concentrated too so don’t need to use too much, although I think it might be a little heavy if you had very fine or thin hair
by Ana Verified Purchase
Was this helpful?
Bubbly
Produces lots of bubbles so only a little is needed. I have very long hair and with this shampoo I don’t need half a bottle to create a soapy head of hair. Strong smell but not unpleasant. Leaves hair clean which lasts for a couple of days.
by Jules Verified Purchase
Was this helpful?
Nice shampoo
I did not love it at first but now that is is finished i miss it. Maybe too hydrating for my scalp, but good on the ends
by Debora Verified Purchase
Was this helpful?
Meh
Really trying to love Davines products as I love their ethos, but finding them mostly underwhelming with a couple of exceptions. This shampoo has a strong scent, I don't mind it but would put some people off. Feels luxurious and lathers nicely. Leaves my hair a bit sticky and doesn't feel clean for long. Won't be repurchasing.
by LouF Verified Purchase
Was this helpful?
Mrs
This shampoo and conditioner was recommended by a friend as "THE" ones you are looking for to nourish and moisturise hair and scalp, take advantage of the best texture you naturally have, strengthen and enliven weak hair, aid frizz control, and yes fellow of a certain age folks, lessen breakage and hair-fall due to hormonal changes! all that and 100% nature friendly including no parabens, Bienvenutti Italia!!!
by Carrie Verified Purchase
Was this helpful?
Smells amazing
Smells amazing and leaves hair feeling really nice, and I don’t seem to find my hair gets as greasy between wash days
by El Verified Purchase
Was this helpful?
Daviness Oi Shampoo
I bought this shampoo because I heard very good opinions about, but I am not really impressed. Smells nice
by Mia Verified Purchase
Was this helpful?
Davines is Divine
Smells incredible. Use this and become addicted to it.
by Victoria Verified Purchase
Was this helpful?
Lovely range by Davines
I really liked the OI range from davines but I did find it left a build up on my hair after using it regularly. Definitely use a clarity shampoo with this!
by Hannah Verified Purchase
Was this helpful?
Wanted to love it
Davines are an amazing brand. Some of their products are outstanding! For me, this isn’t one. It’s an alright shampoo but nothing special. Because of the hype around the OI range I was excited to try but it slightly dried my hair out. Think it must be down to hair type over whether this works for you or doesn’t.
by Rachel Verified Purchase
Was this helpful?