Davines OI Absolute Beautifying Shampoo 280ml
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£24.25
Or 4 interest free payments of £6.06 with clearpay
WE CURRENTLY SHIP DAVINES THROUGHOUT THE UK AND IRELAND
Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.
Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.
Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Current fave
Really good product for my textured & coloured hair which can be a bit dry and unruly. Smells fabulous and not much product is needed even on very thick hair. Full disclosure, I’ve also been using the OI All In One Milk after every wash and the butter about once a week. Big fan of this range.
by LH
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Gives me the silkiest hair
I had been using the conditioner for a while but only just tried this shampoo and I love it. It leaves my hair the softest and silkiest it’s ever been, I have quite thick long and dehydrated hair but this gives me so much softness and shine, my hair feels really healthy. Currently living in the Middle East and my poor sun and sea drenched hair could not be looking better, this stuff is a miracle in a bottle. I have one minor issue which is that I’d love a more controlled dispense from the cap as other shampoos have in the Davines range, if you’re not careful too much can come out. But I love the product itself far too much to knock a star off for that!
by Helen
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Wonderful Shampoo
Agree with all other reviews, this is the best shampoo I have used & on my 2nd bottle. Leaves my fine hair silky & manageable. You need so little, it lasts a long time. Worth every penny.
by Edith14
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Love it
I’ve been using OI shampoo and conditioner for the past 5 months or so. My hair is dry and frizzy due to bleaching and hair styling but using these products has made a remarkable difference. My hair is far softer, less frizzy and it really brings out my natural curl (rather than my hair being fluffy as it was before). Product smells gorgeous and is really lightweight on my hair. It may seem a bit pricey but a little goes a long way. I ran out of product and had to revert to a store bought shampoo and conditioner as an interim measure whilst I waited for delivery and really noticed a difference (not in a good way). I’ll never use anything else now. Can’t recommend enough :)
by Cat
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Love it!
I have used everything over the years: Redken, Kerastase, OUAI, you name it! But this is a total game changer. My hair is bleach blonde (damaged) but also can get greasy root. This gave my hair the most amazing shine without making it greasy at all, it seemed to cut drying time and when styled my hair held shape better. I can safely say I’m a total convert!
by Kelly
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Best shampoo ever
This shampoo is incredible. I have extremely thick, greasy coloured hair. This makes my hair shiny, smooth and gives it volume I never knew it had! Honestly I will never go back to another brand, just on cult beauty buying my 4th bottle. I want to try everything from this brand because this shampoo is so brilliant. Don't think about it. Buy it you will not be disappointed.
by Keel
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Love it
I have recently purchased this shampoo with the conditioner and all in one milk. I absolutely looove it! My hair has never felt so soft and smooth and it smells amazing! Definitely worth the money!
by Agna
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Average
I have thick, coarse hair and this just doesn't cut it, unfortunately, since using it, it has cut the time I can go between washes. Won't be using it again.
by Ells
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The best shampoo I've ever tried.
This is hands-down the most amazing shampoo I've ever had the pleasure of using! It smells amazing, my hair feels soft and light and it's free of all the nasty ingredients. I've just finished the bottle and felt that it deserved the review. It's a shame I can't afford it a second time but one day I will have it again!!!
by Lottie
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Amazing shampoo!
Lasts ages, and really makes my hair feel clean without drying it out. The only slight drawback is that it's very strongly fragranced. People are always complimenting the smell of my hair, but given that I'm a bit of a perfume freak I wish it weren't quite so overpowering!
by Bron
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