Drunk Elephant C-Firma Day Serum
You'll earn 54 Status Points with this product
RRP: £67.00 Current price: £53.60
Save £13.40 ( 20% Off )
Or 4 interest free payments of £13.40 with clearpay
Sold out
Everybody in the Cult’s getting tipsy! Serious skin, hair and body care heroes that don’t take themselves super seriously, Drunk Elephant’s rise to the top of the industry pops has been (rightfully!) meteoric. Founded by Tiffany Masterson who wanted to formulate products without any ‘fillers’, this all-star collection is powered by biocompatible actives – a mix of synthetic and plant-derived extracts – that skin recognises and knows what to do with. And, because of their ingredient-elimination philosophy, you won’t find any of the following ‘Suspicious 6’ – drying alcohols, silicones, SLS, chemical screens, essential oils or fragrances/dyes – so you can ‘reset’ your complexion and help both your skin and your tresses to flourish like never before.
WE'RE SORRY BUT WE CANNOT SHIP DRUNK ELEPHANT TO AUSTRALIA, CANADA, HONG KONG, MALAYSIA, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH KOREA OR USA
This super-potent vitamin C day serum is brimming with antioxidants, essential nutrients and fruit enzymes, all of which work together to firm and brighten the appearance of skin and minimise signs of ageing.
A super-potent concoction starring a host of powerful antioxidants,Drunk Elephant’s C-Firma Day Serum stars 15% pure L-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E - supported by a host of antioxidants and enzymes - which work to neutralise aggressors and replenish precious lipids to diminish visibility of lines and pigment patches. Also starring pumpkin ferment and pomegranate extracts, the serum enzymatically dissolves dead surface skin cells for a smoother-than-smooth texture. Finally, a sodium hyaluronate cross-polymer quickly penetrates skin and provides intense hydration. The result? A noticeably brighter, more radiant complexion, with signs of ageing and photo damage minimised. The airtight (and cute!) container also helps the formula to stay super-fresh.
Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, XanthaN Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, Ethylhexylglycerin
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
In the morning, apply evenly to clean, dry face, neck, chest and back of hands.
This contains pure L-ascorbic acid and is best when fresh, so use immediately and don’t stock up.
Frequently Bought Together

This item
Drunk Elephant C-Firma Day Serum
RRP: £67.00 Current price: £53.60
Save £13.40 ( 20% Off )
Other Customers Bought
Customer Reviews
5 stars rating 135 reviews
4 stars rating 37 reviews
3 stars rating 40 reviews
2 stars rating 33 reviews
1 stars rating 41 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Give it time
I didn’t notice an instant impact with this product and was initially a little disappointed. However, having used for 4-5 weeks now my skin is looking the best it ever has! For the first time I actually feel like my skin is glowing. I don’t normally spend this much on a product but I will be purchasing again.
by Glow up
Was this helpful?
Glowiest, softest skin ever
I've been using this for 2 weeks now and WOW. My skin looks so good? It has really helped with fading dark spots and I have not experienced breakouts from this product if anything I think my skin has been breaking out less. My skin feels so soft and gets that dewy, glowy look 24/7! I honestly did not expect this much of this product. Sure, it's pricey, but I am completely in awe. I really like the formula (I use it as the first step after cleansing in my morning routine), it leaves my face feeling hydrated throughout the day and I don't think the scent is disturbing at all, I can never smell it on my skin. And did I mention the SOFTNESS of my skin? Ok. I love it!
by Mika
Was this helpful?
Exhilarating!
High quality product. A little tingly on the skin but did not cause any irritation. I keep buying it as I feel it’s essential to my skin care regimen.
by Cadi
Was this helpful?
Not irritating
I tried out a few vitamin C serums based on L ascorbic and this is the best so far. It does not irritate if you introduce it slowly by starting every other day. What I most like about this one is that it is in an airtight pump - Vit C oxidizes very quickly when exposed to air, so that was a good idea. One thing to note for those with fair complexion - it changes the tone of the skin when putting it on, so be aware if it is something you’d consider.
by Gulnara
Was this helpful?
Not impressed
It just doesn”t work for me. Leaves my skin very sticky, i just don t like the feeling after I use it. It caused a breakout on my jaw line. I still use it, but I don”t see any improvement for my skin. I read so many good reviews befor purchase it and I really had high expectations. Definitly doesn t worth the money, it is very pricey for what it does.
by Ionela
Was this helpful?
Love
I am currently in my second bottle of this and I highly recommend it. I spent approximately two weeks without vitC before repurchasing and the difference was visible even to my boyfriend who kindly commented that my skin in the morning used to look more vibrant and also asked how I got my luminosity back once I started using it again. Overall, my skin absorbs this instantly, it doesn’t break me out and my skin is more hydrated and luminous when I use it. For your reference, I used to have acne but nowadays my skin is dry/combo and I only get breakouts seldom. (I keep it in the fridge and I haven't faced oxidisation problems so far).
by Theodora
Was this helpful?
Don't waste your money
It is a gel that smells horrible and leaves the skin sticky. The glow it gives is because the product is not absorbed, but creates a sticky layer on the skin. It is definitely a waste of money.
by Caroline
Was this helpful?
Love the texture
I honestly think this is the best vitamin C i have used. I love the texture. This is non irritating to my skin. I love it. I would buy again, the only down side is the price.
by Chris
Was this helpful?
i love it
i love this product. this product is so good against pigment spots and makes my skin glow
by Schakki
Was this helpful?
Triggered cystic spots
It was only after removing this from my routine, and after repurchasing twice, that I realised it was the cause of break outs on my cheeks and jaw. I feel annoyed at myself for persisting so long on the basis of the hyped up marketing. I have relatively balanced and not particularly sensitive skin. Also, two of my bottles oxidised after around three months. I do however enjoy using the C Tango eye cream.
by Eddie
Was this helpful?