ghd Platinum+ Black Straighteners
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£239.00
Or 4 interest free payments of £59.75 with clearpay
The UK's No.1 Straightener Brand
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener.
Brand ownership study conducted Jan - Feb 2024 across straightener brands ghd
Loved by celebs, influencers and Cult Beauties alike, ghd has been making waves (poker-straight locks and curly ‘do’s) in the beauty realm since the beginning of the century by bringing hi-tech, salon-quality styling tools into the hands and homes of professionals and hair mavens everywhere. Leaders in hair research, ghd’s team of scientists have concluded that 185ºC is the ultimate temperature for long-wearing, effortless styles with minimal damage to your precious tresses – which is why this genius Platinum+ Styler monitors heat levels 250 times per second (yup, you read that right!) across the two plates. Designed with ground-breaking predictive technology, it intelligently recognises your hair thickness and your styling speed, adjusting the power accordingly to deliver optimal results for your specific hair needs. Beautifully styled, healthy hair in one easy stroke? Yes please!
HOORAY! WE SHIP GHD THROUGHOUT THE EEA
Whether you’re after bouncy curls, beachy waves or sleek ‘n straight locks, ghd’s Platinum+ Styler won’t let you down – far from it!
A revolutionary take on traditional heat styling tools, this winner of the 'Glamour Beauty Power List 2020 Best Hair Straightening Tool' can recognise your hair thickness and styling speed to deliver homogenous heat across the entire plate – that’s spot on 185ºC FYI – meaning consistent results and minimal damage. The precision milled, floating plates have a high spec glossy finish for snag-free use and shiny tresses, helped along by a rounded barrel and easily controlled wishbone hinge to ensure effortless styling. Once you’ve created your hair masterpiece and are setting off for a good day’s work (if brunch counts as work…), you can be rest assured knowing that the Platinum+ Styler will automatically enter sleep-mode after 30 minutes of non-use. Travelling? No problem! These wonder workers (which come in two different shades, BTW) have universal voltage, meaning they can be used wherever you want them, and a heat resistant protective plate guard to ensure you can take it on your travels without risk of burns. Trust us, after trying them there’s no going back…
Before use, spritz your hair generously with heat protectant. We recommend ghd heat protect spray.
Once the Styler has heated, use it to straighten, curl or create waves.
Leave the Styler to cool, then fold the cord in the same way as it arrived in the original packaging. Where possible, avoid wrapping it around the body of the Styler or hanging it by the cord as this could cause damage.
The styler has a UK three-pin plug and is 68-75W.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Always come back to GHD
These are the BEST straighteners, I have bleached long curly hair and these area must to keep my hair in check, I have tried countless other brands but will always return to GHD- the best in my opinion. Great products and prices from Cult Beauty!
by Qwerty
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Ghd platinum
I love these hair straighteners. They leave my hair really silky soft and sleek. I have the dyson corelle straighteners too but my preference for my hair type is always the ghd platinum. I would definitely recommend these.
by P Verified Purchase
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Can’t live without
No other straighter does what a ghd can do in my opinion. I have very thick wavy hair and this makes my hair so sleek!
by Jessie Verified Purchase
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9/10
I have wavy/curly hair and these straightners can handle my frizz !! My only issue is they feel a little bit cheap and wobble. For the price I feel like they should be sturdier.
by Lauren Verified Purchase
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Quick and sleek
The package is really good quality and the straighter itself is light weight and has an expensive feel. It gives my hair a sleek look and shine. Although it is pricey, I highly recommend it.
by Yasmin Verified Purchase
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I’m hooked!
I got these back in 2021 and use them almost everyday and they are still going strong! They are great, really recommend
by Rhi
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Ok
I wanted to love these as I had my previous ghds, but they just weren’t right for me. They’re too chunky for my fine hair, and whilst I love the lower temperature, my hair just didn’t stay frizz free. An adjustable temp straightener would be better for me I think.
by Ally
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Best!
First GHD product and not sure how I lived without these hair straighteners for so long.. they’re amazing. They’re quite compact, and look and feel so sleek. They take a couple of seconds to turn on and they’re ready to go, very convenient for getting ready in the morning or just to give my style a little boost for the evening. I use these to curl my hair and they’re fab.. So happy with this purchase!
by Babs Verified Purchase
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Don’t be put off by the price
You get what you pay for. I’ve used GHD for years and they’re amazing. I’ve tried other brands out of curiosity and they’re no where near as good. I have frizzy unruly hair and these glide through like a dream!
by emma
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Amazing
My hair is quite frizzy and I’ve always struggled to maintain it but this a great tool for keeping my hair straight and smooth. They’re expensive but definitely worth the investment.
by Sara Verified Purchase
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