ghd Platinum+ Black Straighteners
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£239.00
Or 4 interest free payments of £59.75 with clearpay
The UK's No.1 Straightener Brand
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener.
Brand ownership study conducted Jan - Feb 2024 across straightener brands ghd
Loved by celebs, influencers and Cult Beauties alike, ghd has been making waves (poker-straight locks and curly ‘do’s) in the beauty realm since the beginning of the century by bringing hi-tech, salon-quality styling tools into the hands and homes of professionals and hair mavens everywhere. Leaders in hair research, ghd’s team of scientists have concluded that 185ºC is the ultimate temperature for long-wearing, effortless styles with minimal damage to your precious tresses – which is why this genius Platinum+ Styler monitors heat levels 250 times per second (yup, you read that right!) across the two plates. Designed with ground-breaking predictive technology, it intelligently recognises your hair thickness and your styling speed, adjusting the power accordingly to deliver optimal results for your specific hair needs. Beautifully styled, healthy hair in one easy stroke? Yes please!
HOORAY! WE SHIP GHD THROUGHOUT THE EEA
Whether you’re after bouncy curls, beachy waves or sleek ‘n straight locks, ghd’s Platinum+ Styler won’t let you down – far from it!
A revolutionary take on traditional heat styling tools, this winner of the 'Glamour Beauty Power List 2020 Best Hair Straightening Tool' can recognise your hair thickness and styling speed to deliver homogenous heat across the entire plate – that’s spot on 185ºC FYI – meaning consistent results and minimal damage. The precision milled, floating plates have a high spec glossy finish for snag-free use and shiny tresses, helped along by a rounded barrel and easily controlled wishbone hinge to ensure effortless styling. Once you’ve created your hair masterpiece and are setting off for a good day’s work (if brunch counts as work…), you can be rest assured knowing that the Platinum+ Styler will automatically enter sleep-mode after 30 minutes of non-use. Travelling? No problem! These wonder workers (which come in two different shades, BTW) have universal voltage, meaning they can be used wherever you want them, and a heat resistant protective plate guard to ensure you can take it on your travels without risk of burns. Trust us, after trying them there’s no going back…
Before use, spritz your hair generously with heat protectant. We recommend ghd heat protect spray.
Once the Styler has heated, use it to straighten, curl or create waves.
Leave the Styler to cool, then fold the cord in the same way as it arrived in the original packaging. Where possible, avoid wrapping it around the body of the Styler or hanging it by the cord as this could cause damage.
The styler has a UK three-pin plug and is 68-75W.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Necessary upgrade
I’d had my old ghds for at least six years and they weren’t broken, however, when I borrowed these from a friend, the difference was outstanding. The speed I was able to straighten my (thick) hair was incredible and as someone who struggles with flyaways, these straightens tamed them!
by MC Verified Purchase
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Overpriced
I don’t think it’s worth the price. To me it doesn’t do anything different except that it warms up in 15 secs… It is a very small straightener which my curly and full hair it’s hard to be managed with this tiny toy😌
by Mariya
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Amazing
Having had the previous version for the past 10yrs which still works I wasn’t sure this newer model would justify the price. But boy was I proved wrong! It is so much better on every level- speed to heat in seconds, smoothness of hair, and the length of time each use lasts. Absolutely amazed at the difference it makes to how my naturally frizzy hair looks now. Love it!
by BB
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You need this in your life.
Ok, I had read a lot of positive and negative reviews about this products. However, I decided to treat myself to one, using it in conjunction with the heat protection spray. This straighteners give you silky smooth style with only two repetitions, dress free style for days. Heats up quickly too.
by Silviya
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Great upgrade from my old ghds
I’ve been using my old GHDs for 15 years (and they’re still going!) but it was time to upgrade to a newer model as these are gentler on your hair. this is a great set, quick and easy to use and slick design. leaves my hair straight and frizz-free in 10-15 mins. love them!
by Nicola
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So worth the money
I am wondering where has this been all my life. Absolutely the best hair straighteners there is and I have tried loads. Give smooth and shiny hair and last u rip the next wash with no need to retouch. Brilliant!
by Silviya
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Quick and easy
This allows me to straighten my hair really really fast, under ten minutes with no fuss (medium length bob). Press a button, wait 15 seconds for it to warm up and it’s a go. I have difficult coarse hair, and this works brilliantly. And being fast I’m actually using it often, easily integrated into my morning routine. Extra bonus points for its silicone protector that makes it easy for me to just chuck it back in the box and allows it to cool down safely.
by Andrada
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The best
My hairdresser recommended these straighteners because of my thin and frizzy hair, and the humidity in my country doesn't help at all (Cyprus). I was thinking for a long time about buying such an expensive product, but seriously it was the best decision ever. I am totally surprised that after the first use I can see a big difference in my hair. It is so silky and not frizzy anymore. Worth every penny.
by Duboholic
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