Hindash Heroline
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£19.50
Or 4 interest free payments of £4.87 with clearpay
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Born and raised in Dubai, Hindash has evolved from a Studio Art graduate to an internationally acclaimed make up artist via an impressive YouTube career as a painter — he reached over 68 million views and 1.7 million subscribers. Progressing from portrait painting to make up artistry and photography, he's now distilled his exquisite artistry into a succinct line of make up staples. Here's why we think you'll be a Hero(line) worshipper...
On a quest to make eyeliner application a breeze, Hindash has developed a formula so intuitive, so controlled that even make up newbies can find their feet with. Enter: Heroline.
An ultra-black eyeliner made for extreme wear and precision, it boasts a rich, vegan ink formula and an elegant brush tip that's the perfect length for gliding across your lids. Let's talk about its credentials: expect 24-hour wear, high-intensity, full-coverage pigment, smooth consistent ink flow, and a formula that's water-resistant, smudge-proof, transfer-proof and heat/humidity-resistant. Phewpf! Encased in a luxurious aluminium columned shell, it also gives you an unmatched grip for ultra-precise application.
Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Propanediol, Laureth-21, Acrylates/Dimethylaminoethyl Methacrylate Copolymer 1,2-Hexanediol, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Dehydroacetate, Ammonium Acrylates Copolymer, Potassium Sorbate, Butylene Glycol, Pentylene Glycol, Caprylyl Glycol, Plankton Extract, Mirabilis Jalapa Extract, Black 2 Ci 77266 (Nano).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Shake gently or tip pen to activate ink flow. Create the most precise thin lines by holding the brush tip pen upright, or go for ‘classic to bold' by pressing the brush tip on its side along your lash line.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Perfect
The best on oily lids. Stays put, doesn't flake or smudge. If worn long enough it just slowly starts to fade evenly. Very long lasting pen as well, have had it for ages. Perfect applicator, doesn't overflow. Waiting for it to be back in stock.
by Karolina Verified Purchase
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Lasted 2 years
I got this in 2022. It lasted around 2 years. Jet black and the colour doesn’t fade. Looking to buy it again because nothing comes close this eyeliner… Staple piece
by Abz Queen Verified Purchase
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Great pen but not long lasting
Lovely sharp pen but dries up super quickly, colour is a great true black
by Daniela Verified Purchase
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Good product
Really easy to use Strong colour Get the perfect line
by olivia Verified Purchase
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Great liner but be careful with the brush tip
Loved this liner, super nice coverage and line. However the brush tip sometimes got caught in the lid when putting away and over time the pieces of brush that caught stuck out and it sadly lost its shape and precision.
by Victoria Verified Purchase
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My go-to eyeliner
Love this eyeliner! The formula is perfect, lasts all day, easy to apply and the tip is perfect for creating defined lines. The only negative is that as with most pen eyeliners, it can be tricky to get the right amount of product out if it’s dried out a little. Shaking it is the best thing but then sometimes you get too much and it can be messy.
by Ruby Verified Purchase
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Great product
Lovely eyeliner. It’s super dark inky black. The tip is really fine and you can get nice and close to the lash line. Hope he brings this out in a brown!
by molly Verified Purchase
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Best liner
This is the best eye liner I have used (and I have tried a lot). The tip allows you to draw a precise line and great for winged liner. The black is very opaque and long wearing.
by V Verified Purchase
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Hindash eyeliner
This is the best eyeliner I’ve ever used, I spent ages researching eyeliners before I bought this one and the other reviews were right. It’s really easy to use and my wing lasts all day ( I do wear the hourglasss eyeshadow primer underneath)
by Sarah Verified Purchase
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Budge proof
This is the by far one of the best eye liners out there as it does not budge at all. Very longwearing and proper black.
by Abz Verified Purchase
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