Hindash Heroline
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£19.50
Or 4 interest free payments of £4.87 with clearpay
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Born and raised in Dubai, Hindash has evolved from a Studio Art graduate to an internationally acclaimed make up artist via an impressive YouTube career as a painter — he reached over 68 million views and 1.7 million subscribers. Progressing from portrait painting to make up artistry and photography, he's now distilled his exquisite artistry into a succinct line of make up staples. Here's why we think you'll be a Hero(line) worshipper...
On a quest to make eyeliner application a breeze, Hindash has developed a formula so intuitive, so controlled that even make up newbies can find their feet with. Enter: Heroline.
An ultra-black eyeliner made for extreme wear and precision, it boasts a rich, vegan ink formula and an elegant brush tip that's the perfect length for gliding across your lids. Let's talk about its credentials: expect 24-hour wear, high-intensity, full-coverage pigment, smooth consistent ink flow, and a formula that's water-resistant, smudge-proof, transfer-proof and heat/humidity-resistant. Phewpf! Encased in a luxurious aluminium columned shell, it also gives you an unmatched grip for ultra-precise application.
Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Propanediol, Laureth-21, Acrylates/Dimethylaminoethyl Methacrylate Copolymer 1,2-Hexanediol, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Dehydroacetate, Ammonium Acrylates Copolymer, Potassium Sorbate, Butylene Glycol, Pentylene Glycol, Caprylyl Glycol, Plankton Extract, Mirabilis Jalapa Extract, Black 2 Ci 77266 (Nano).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Shake gently or tip pen to activate ink flow. Create the most precise thin lines by holding the brush tip pen upright, or go for ‘classic to bold' by pressing the brush tip on its side along your lash line.
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Customer Reviews
5 stars rating 23 reviews
4 stars rating 2 reviews
3 stars rating 4 reviews
2 stars rating 0 reviews
1 stars rating 0 reviews
Top Customer Reviews
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Meh
I bought this liner based on the reviews but I wouldn't say it's that fabulous. It's good but nothing wow. It does have a nice dense black and goes on easy BUT it has a thick nib which isn't great for neat lines, and I have to set my under eyes or it smudges after an hour or so
by Yasmin Verified Purchase
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Fave eyeliner
Perfect brush tip, lasts me for about half a year with daily use so you just can't beat it, it doesn't seem to dry up, withstands even tears. Can't find a fault in it if I'm honest, truly a fave.
by Mila Verified Purchase
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The best
The best eyeliner ever used. After months the tip is still there doing fine while the problem I see in other eyeliner with good quality is that the tip will loose shape and stiffness with time. I will buy again if I find a good discount.
by Debora Verified Purchase
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Favourite eyeliner
I wear eyeliner everyday and needed something that was easy to use and would last all day. This is now my favourite and I can't be without it. The applicator tip keeps its shape and doesn't fray too.
by Abi Verified Purchase
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Great, and half the price of Tom Ford!
Basically the same eyeliner as Tom Ford but it’s half the price. Good colour payoff and pigmentation and lasts without smearing on my eyelids.
by C23 Verified Purchase
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Best eyeliner I have ever used
I absolutely love this eyeliner! It's deep black, matte and lasts all day. Plus it has beautiful packaging with a bit of weight to it. Overall the best eyeliner I have ever tried (and I have tried many). Tip: I've noticed that it works best when I apply eye primer and eyeshadow/powder as a base, otherwise it can apply a bit patchy.
by Beatrix
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The Best Eyeliner!
The best liquid eyeliner I have ever used. It has a perfect long tip that makes it very easy to apply. You don’t need to be a professional in order to create a perfect and precise line. In addition, it is very pigmented, lasts the whole day and mostly important it doesn’t dry out after a few usages. I will definitely repurchase when it is back in stock.
by Oshrat Verified Purchase
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Doesn’t last
Whilst this can create a beautiful wing I find that it doesn’t last and after a few hours is patchy. I do have oily lids so that could be affecting the longevity. It’s a shame because everything else - packaging, colour, texture was spot on
by Elle Verified Purchase
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Amazing
It lives up to the hype. You can create any kind of design, it goes on smooth and pigmented and lasts really well.
by Andreea Verified Purchase
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Good and easy to use
I enjoyed using this as it glides on easily, precise, not runny, quick drying and has a really nice grip packaging. I will say that by the time I get to the second eye, it’s a little bit on the dry side so have to apply kind of quickly. also can’t say that I was wowed by staying power, but definitely decent and overall a good liner.
by Sapir Verified Purchase
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