Hindash Heroline
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£19.50
Or 4 interest free payments of £4.87 with clearpay
Born and raised in Dubai, Hindash has evolved from a Studio Art graduate to an internationally acclaimed make up artist via an impressive YouTube career as a painter — he reached over 68 million views and 1.7 million subscribers. Progressing from portrait painting to make up artistry and photography, he's now distilled his exquisite artistry into a succinct line of make up staples. Here's why we think you'll be a Hero(line) worshipper...
On a quest to make eyeliner application a breeze, Hindash has developed a formula so intuitive, so controlled that even make up newbies can find their feet with. Enter: Heroline.
An ultra-black eyeliner made for extreme wear and precision, it boasts a rich, vegan ink formula and an elegant brush tip that's the perfect length for gliding across your lids. Let's talk about its credentials: expect 24-hour wear, high-intensity, full-coverage pigment, smooth consistent ink flow, and a formula that's water-resistant, smudge-proof, transfer-proof and heat/humidity-resistant. Phewpf! Encased in a luxurious aluminium columned shell, it also gives you an unmatched grip for ultra-precise application.
Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Propanediol, Laureth-21, Acrylates/Dimethylaminoethyl Methacrylate Copolymer 1,2-Hexanediol, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Dehydroacetate, Ammonium Acrylates Copolymer, Potassium Sorbate, Butylene Glycol, Pentylene Glycol, Caprylyl Glycol, Plankton Extract, Mirabilis Jalapa Extract, Black 2 Ci 77266 (Nano).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Shake gently or tip pen to activate ink flow. Create the most precise thin lines by holding the brush tip pen upright, or go for ‘classic to bold' by pressing the brush tip on its side along your lash line.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best eyeliner
Good black eyeliner. Goes on smoothly, doesn’t bleed. Would repurchase.
by Donna Verified Purchase
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The best eyeliner of its type
I usually go for eyeliners in the tubes with a separate brush that is the lid as they're the only ones that you seem to be able to get long use out of as they don't dry out. All the felt tip liners I've tried always and I mean every single one always dries up and I get like a months use out of it if I'm lucky because the product starts to skip and goes patchy so I never buy them but I saw the reviews on this one and I thought I'll give felt tip liners one last go. I am so so so impressed. I've had this liner well over a month and it's still going strong, it lasts all day and doesn't smudge or go weird unless I get really hot but every liner ever does that on me so I can't deduct points from it for that. Overall it's the best felt liner I've used and I need them to be back in stock soon because I will be buying 4
by Ame Verified Purchase
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Great all-purpose black liner
Easy to use. Stays put. Doesn't irritate my sensitive eyes.
by Isabel Verified Purchase
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Ticks every box - just perfect!
After many purchases over the years of eyeliners that were difficult to apply, smudged, disappeared during the day etc. I’m over the moon with this product. Do not hesitate to buy, it’s wondrous! Easy to apply, lovely fine line, stays put, doesn’t smudge - a definite 10/10 from me.
by SB Verified Purchase
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Best eyeliner I have ever used!
I could not be happier with this eyeliner. It has the finest tip I've ever seen on an eyeliner, and it glides on beautifully (unlike other pen style eyeliners I have used). Also very easy to remove but doesn't flake or smudge during the day. 10/10!
by Ty
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Sooooo perfect!!!
It's not an eyeliner it's THE eyeliner!
by Aysha Verified Purchase
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Amazing
I own the Hindash palette so this is an addition to my collection! I am very impressed with this liner as you can be very precise and create the line you want! It applies perfectly onto the skin, doesn’t fade! And the packaging is something really different and special! Love Hindash🖤🖤🖤
by wio_beauty Verified Purchase
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Perfect flicks
Having tired so many of these I’m always sceptical. However this was fab. Really sharp point, with very deep black liner. Just wet enough to create a great liquid graphic eye, but not so much that it will smudge or run. Love it.
by Sarah Verified Purchase
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Great brush eyeliner
Love this eyeliner. Very pigmented, easy to draw a fine flick, and the staying power is great. No smudge. However, not impressed with the product’s unnecessary and excessive packaging. The sleek sliver coloured aluminium shell looks elegant and comfortable to hold. It comes in a small paper box, and then in another almost 10 times bigger hard box that is made with plastic and foam of some sort. Doesn’t appear to be environmentally friendly at all. So not cool in this day and age. It’s a great product and it really doesn’t need to be put in such a pretentious box. The package creates too much unnecessary rubbish from such a small item.
by Olivia Verified Purchase
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