Honest Beauty Prime and Perfect Mask
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£20.00
Or 4 interest free payments of £5.00 with clearpay
Good, clean, honest beauty! Tired of having to choose between 'what works' and 'what’s good for you', actor-turned-brand founder Jessica Alba worked with a team of top make up artists and cosmetic chemists to create a brand you can trust. With products that give both ‘performance and peace of mind’, they’re safe, simple and effective solutions for a happy and healthy life. The ultimate pick-me-up for skin that's down and dull, this Prime + Perfect Mask will have you ready (and radiant!) to face the day; whether you want to start your day on a brightening note, make a radiant entrance at your next cocktail catch-up - virtual or otherwise - or enliven post-plane skin, this purple-toned mask will guide you towards your best glow yet.
Beloved by Honest Beauty's founder Jessica Alba for its ability to make her "skin look brighter and tighter, and pores look smaller", this Prime + Perfect Mask floods your skin with nourishing antioxidants and natural extracts to restore moisture levels and reinstate radiance in a flash.
Functioning just as well as early-morning prep before your make up as it does before a special occasion or even as part of your evening routine, this luscious mask will have you looking fresh-faced and frankly luminous. It's infused with a medley of conditioning ingredients, including shea butter to comfort thirsty skin, vitamin E to nourish and protect against free radicals (perks of being a powerful antioxidant!), as well as a potent blend of superfruits that contains concentrated amounts of polyphenols to help revive stressed and tired skin. What's more, the formula is crafted with all skin types in mind and is made without parabens, sulphates, synthetic fragrances, PEGs or phthalates - so you can be sure your skin is absorbing only the best-vetted ingredients. *Cue standing ovation*
Water (Aqua), Glycerin, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Cetyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Behenyl Alcohol, Mica, Polyglyceryl-3 Stearate,Caesalpinia Spinosa Gum, Wine, Ribes Nigrum (Black Currant) Fruit Extract,Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Caprylhydroxamic Acid, Maltodextrin, Parfum (Fragaria Chiloensis (Strawberry) Fruit Extract,Citrus Aurantium Dulcis (Orange) Peel Extract,Rubus Idaeus (Raspberry) Leaf Extract,Ananas Sativus (Pineapple) Fruit Extract,Pyrus Malus (Apple) Fruit Extract, Vanilla Planifolia Fruit Extract, Coffea Arabica (Coffee) Leaf/Seed Extract, Alcohol, Caprylic/Capric Triglyceride), Citric Acid, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a thin layer on dry, clean skin. Leave on for 5 to 10 minutes before gently removing with warm water. Pat dry and continue with your regular routine. For days where your skin needs an extra boost, leave the mask on for up to 30 minutes.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Mask
Such a great mask. It’s a lovely colour too. Skin left super smooth.
by Tracy
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Love this
I re purchased this more than 5 times I've got my sister hooked on this too. I enjoy using this on special occasions before I do my skincare. Once I use this my make up looks so amazing and glowy definitely recommend.
by Kiran Verified Purchase
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Really moisturising
I didn't think much of the product until I watched a YouTube video of how Jessica Alba uses it and now Iove it. I wash my face first thing, put the mask on and have my coffee and relax/get the kid ready for school. I then take the mask off (after about 15-30mins) and my face looks so rested all day! Really moisturised and radiant. Also Jessica Alba says she uses it everyday. I use it 3 times a week and have already bought my second tube. The smell was also pleasant and for me and my sensitive skin, no reaction.
by Rachael Verified Purchase
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This burnt my face
The paste came out in a thick line on my hand, so I rubbed it together in my hands and applied it to my face- it immediately started burning my face and now I have little raised bumps over my cheeks and forehead. I have no allergies and have never reacted to any creams/ masks. Waste of money!
by S
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My favourite face mask
I was surprised how much I liked this mask. For me it's got all the benefits of a clay mask without drying out the skin. I've got sensitive skin and had no issues, in fact it's really moisturising and leaves the skin soft and plump. It is a little tough to get off but I don't know a clay based mask that isn't! It's a regular in my skincare routine.
by Georgia
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Really mixed feelings
It looks and smells like mom’s (or grandma’s) old lipstick, I had a bit of a burning sensation for a few minutes at first. Afterwards, my face looked fresh and I didn’t even need to put on any moisturizer (I live in a pretty humid climate tho) but I’m not sure if it would have the same effect in wintertime. Really not sure how I feel about this product :)
by Kseniya
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Nothing bad, but no good either
Was hoping to love but ended up being really not impressed. I have oily/combination very sensitive skin – I don't feel any hydration or plumping effect whatsoever after keeping it for 10-15 or even 30 minutes as advised. It's hard to get off with warm water (temperature didn't make much difference here). It doesn't clean the skin, it doesn't hydrate it so I really don't know the purpose of this mask apart from looking funny ) Good sides – as mentioned above, my skin is very sensitive atm (reacts to their Hydrogel cream, for example) but this mask didn't provoke any reaction so that's already more than I can ask from the majority of products right now. I would not recommend it for its benefits (didn't see many), but at least it doesn't do any damage. :)
by Valeria
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Amazing!
It comes in a small tube but other than that this product is just perfect.
by Mor
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Love it!
Really love this mask. It's not too heavy and leaves your skin feeling really refreshed.
by Lauren
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Smells amazing!
Couldn’t wait to try this as I’m a big fan of this company as I tried some products a while ago whilst visiting US. My skin is very sensitive and this is so soothing. It doesn’t dry and crack your face like a mud mask and doesn’t leave it red. It smells Devine and your skin feels so soft and “glowing” afterwards.
by Gemma
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