ICONIC LONDON BOOM LASH Mascara

Offering trend-led, celebrity-approved products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott – who’s now blessed the beauty world with the brand’s first ever mascara. With a smooth and creamy formula, this is the first mascara we’ve come across that ‘plumps’ the lashes, as well as lengthening and lifting them. The flexible comb coats each lash from root to tip with rich, deep pigment in an ‘Intense Dramatic Black’ shade – your eyes will look brighter and bigger than ever before.

ICONIC London’s first ever mascara is HERE! And it was worth the wait… The first mascara we’ve come across that ‘plumps’ lashes as well as lengthening and lifting them, BOOM LASH Mascara is a creamy, smooth formula that glides on like silk to every last lash. Rich in panthenol (a vitamin B5 derivative) and free from fragrance, parabens, alcohol, silicone, TEA and PEG, the formula can also boost hair growth while enhancing the appearance of natural lashes. The flexible comb is the ideal applicator – it coats each lash from root to tip in rich, deep pigment, which is lightweight and buildable, allowing you to create high-impact volume without clumps or flaking. The shade is ‘Intense Dramatic Black’, with ‘colour boosters’ to enhance and brighten your eyes beautifully.

Aqua (Water), Synthetic Beeswax, Stearic Acid, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax) Acacia Senegal Gum, Polyglyceryl-6 Distearate, Vp/Eicosene Copolymer, Glyceryl, Behenate, Propanediol Aminomethyl Propanediol, Hydrogenated, Starch Hydrolysate, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Panthenol, Polyglyceryl-6 Polyricinoleate, Silica, Lauroyl Lysine, Magnesium Stearate, Glycerin, Sodium Phosphate, Disodium Phosphate, Polysorbate 20, Biotinoyl Tripeptide-1

May Contain: Ci 77499 (Iron Oxides)

If product gets into eyes rinse well with water immediately. Keep out of reach of children.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Step 1: Apply the first coat from base to tip. Step 2: Apply the second coat over and under the lashes. Step 3: Apply third coat by rolling the wand from base to tip and bumping the lashes back at the tip.