ICONIC London Enrich and Elevate Mascara - Black 7.5ml

First earning our affection with their ingenious mists and highlighters, ICONIC London has since ventured into the realm of blushes, bronzers, brow products and now masterful mascaras. A multi-tasking hero that lifts, curls, volumises and is kind to lashes, the Enrich & Elevate Mascara is a sure-fire way to achieve fluttery, sky-high lashes. What’s more, it even contains a growth agent to lengthen lashes in the long run — talk about a bonus.

Lasting 14 hours, this innovative mascara does everything you could hope for and more. Not only does it lengthen and volumise, but it also infuses a growth-active called Symlash to help strengthen, thicken and fan out lashes for a bright-eyed effect.

Using the blackest of black pigments, you can count on this curved flexi-wand to coat lashes in a tint with deep colour payoff that doesn’t budge. This lash-loving mascara also infuses carnauba wax, an ultra-smooth wax, that layers on a soft film to give a fanned-out effect that is utterly fluttery. Expect lift, volume and curl with one simple swipe that will instantly wake up tired-looking eyes. Boasting a formula so kind to lashes, 76% of customers said that after six weeks, their lashes looked healthier! That’s what we like to hear.

Water (Aqua), Synthetic Wax, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax [Copernicia Cerifera Wax], Palmitic Acid, Pvp, Styrene/Acrylates Copolymer, Stearic Acid, Polyurethane-35, Rhus Verniciflua Peel Wax, Aminomethyl Propanediol, Cetyl Alcohol, Chondrus Crispus Powder, Hydroxyacetophenone, Caprylyl Glycol, 1.2-Hexanediol, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Methylpropanediol, Sodium Dehydroacetate, Plankton Extract, Phenylpropanol, Iron Oxides Ci 77499.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

For best results, wiggle the curved brush at the root of your lashes, to ensure the nine rows of bristles hook onto every last lash. Pull the formula through the length of your lashes. Coat both your top and bottom lashes for a long and feathery look. Layer up to three coats for seriously bambi-esque lashes.