ICONIC LONDON Liquid Matte Eyeshadow
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£20.00
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Founded by trainedmake upartist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (its graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products” and now liquid shadows.Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them upfor a crease-free wow-heavy look.
Soyou want a sumptuous wash ofcolour on the lids in just one swoosh? Say hello toICONIC Londons new Liquid Matte Eyeshadow:sixpigmented shades deliveredvia a velvety soft cream formula that dries down to a last-all-day matte finish.
Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help createsmooth,seamlesscolour payoff.With each shadow designed to be worn alone,blended togetheror used as abase to intensify the rest of your powder shadows, theonly question left is which shade to choose from. Rich Soul is a deep, merlot red; Rise is an earthy brown; Wild Heart is a warm terracotta; Captivate is asmokeybrown; Aura is asoft-focus tan; and Free Spirit, a playful,peachy-pink.
Rich Soul
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Rise
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Wild Heart
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Captivate
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Aura
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Free-Spirit'
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1)Use alone to create a seamless, soft-focus wash of colour.
2)Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.
3)Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Gorgeous formula
Gorgeous formula. Blends perfectly and very long wearing
by FredBear Verified Purchase
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Not for me
The colour didn't suit me and it made my eyes water
by Olga Verified Purchase
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didn't like
wasn't keen on colour or consistency will stick with other products which i like more
by jennifer Verified Purchase
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Really long wearing
I struggle with eye make up creasing, but this dries down pretty quickly and lasts all day
by Sophie Verified Purchase
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Really thick texture and not a great colour
The texture is like a super thick foundation and looks very strange on the eyelids. Maybe for stage makeup? I really didn't like the colour either, not a rose at all more like a dark clay. Not for me.
by Jessica Verified Purchase
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Beautiful soft matte shadow
I really like the way this looks on the eye. It blends well but you need to work quickly and it can sometimes feel a little tight as it dries. But it stays out the entire day with no creasing at all. Powder shadow also layers over it well. Very versatile
by Ayshea Verified Purchase
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Perfect
Just a perfect cream eyeshadow. Blends and lasts very well.
by Agne Verified Purchase
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doesn't budge...
Don't know about you, but I like an eyeshadow that stays put all day. This is the ticket. I particularly like it because I wear contact lenses - which means powder eyeshadows can be problematic.
by Georgia Gatsby Verified Purchase
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Love it
Lovely deep colour that stays on all day and doesn’t crease. Will definitely buy again
by Brie Verified Purchase
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Loved it
I loved this eyeshadow it was rich and stayed on all day without needing to be reapplied. Would definitely buy again .
by Brie Verified Purchase
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