ICONIC LONDON Liquid Matte Eyeshadow
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£20.00
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Founded by trainedmake upartist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (its graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products” and now liquid shadows.Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them upfor a crease-free wow-heavy look.
Soyou want a sumptuous wash ofcolour on the lids in just one swoosh? Say hello toICONIC Londons new Liquid Matte Eyeshadow:sixpigmented shades deliveredvia a velvety soft cream formula that dries down to a last-all-day matte finish.
Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help createsmooth,seamlesscolour payoff.With each shadow designed to be worn alone,blended togetheror used as abase to intensify the rest of your powder shadows, theonly question left is which shade to choose from. Rich Soul is a deep, merlot red; Rise is an earthy brown; Wild Heart is a warm terracotta; Captivate is asmokeybrown; Aura is asoft-focus tan; and Free Spirit, a playful,peachy-pink.
Rich Soul
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Rise
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Wild Heart
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Captivate
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Aura
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
Free-Spirit'
Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1)Use alone to create a seamless, soft-focus wash of colour.
2)Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.
3)Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.
Frequently Bought Together
This item
ICONIC LONDON Liquid Matte Eyeshadow Captivate
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Great Eyeshadow
This is a fantastic liquid eyeshadow. I have crepey and hooded lids - this eyeshadow sits smoothly and doesn’t budge.
by Susan Verified Purchase
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Very very nice!
One of the little true matte liquid eyeshadows that last on my kids without looking dry. I’ve been suffering with eczema on my eyelids and this is approved. Blends out like a dream. I’m getting more shades.
by Afrodite Verified Purchase
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Perfect!
Lovely, just lovely... I'm 58 & can remember the days when liquid eyeshadow would crease horribly on older eyes. My eyes are very sensitive & definitely don't like powder shadows, so I had almost given up on wearing eyeshadow ever again. But I'm getting married next year & I will want to wear make-up, so I've been trying a few different things & thought I would give this a go. Fantastic! It is definitely very matte... no glitter or shine, which is perfect. I use Milk Hydro eye primer first & then apply the liquid eyeshadow. A couple of times, I have forgotten to use the primer & the only difference is the eyeshadow dries a bit quicker, so there's less time to work with it. But, with or without the primer, it lasts so well... no creases, no irritation. I've put it on in the morning & it's still there in the evening. I am so pleased I bought this! I just wish they did a wider range of colours.
by Eileen Verified Purchase
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Goes on Beautifully!
Bought this in Sade "Free Spirit" and I am back to buy the others! Beautiful Pink/Coral Colour that really brightens up my eye area, I wear it without primer and it stays really well too without making my eyelid feel dry or that weird crackly feeling that liquid eyeshadows sometimes lead to. A little goes a really long way too, put way too much on the first time so I think it will last forever!
by Rose Verified Purchase
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Fab long west May eyeshadow
I’m soooo pleased with those eyeshadows, first of all this type of cream texture which dries always makes my and models eyes itchy but these haven’t, the blend is easy , they dry fast, brilliant color payoff, veryyyyyy long wearing and waterproof . But they are easy to take off! Please iconic London made more shades as I’m so glad I got them all !!!
by Paulina Verified Purchase
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