ICONIC London Melting Touch Lip Balm 3ml (Various Shades)
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£20.00
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First earning our affection with their ingenious mists and highlighters, ICONIC London has since ventured into the realm of blushes, bronzers, brow products and now the Melting Touch Lip Balm — an easy-glide formula that instantly melts into your lips to smooth, soothe and soften your skin. Boasting up to five universally-flattering shades, unlock long-lasting moisture and mirror-like shine with just one swipe!
A tote bag’s best friend… Introducing the Melting Touch Lip Balm, a mega-moisturising remedy for chapped lips in dire need of a revival.
A lip conditioner, balm and lipstick all in one, this lip-loving balm harnesses the nourishing power of acai oil extract, industry-adored vitamin E and a combination of polymer and emollient oils to boost hydration for up to eight hours! Housed in luxurious gold chrome casing and designed to melt with sensorial ease, this antioxidant-rich formula cocoons your lips with dare-to-kiss moisture and much-needed comfort. It gets better —of course— choose from five easy-to-wear shades: ‘Undone’, ‘Strapless’, ‘In The Nude’, ‘Love Language’ and ‘Sitting Pretty’.
Polybutene, Octyldodecanol, Hydrogenated Polydecene, Synthetic Wax, Hydrogenated Styrene/Isoprene Copolymer, Cera Microcristallina (Microcrystalline Wax), Aroma (Flavour), Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Silica, Euterpe Oleracea Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Mica, Tocopherol, Cocoyl Hydrolyzed Collagen, Ethylene/Propylene Copolymer, Disteardimonium Hectorite, Polyhydroxystearic Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491/ 77492/ 77499 (Iron Oxides), Ci 42090 (Blue 1 Lake), Ci 77163 (Bismuth Oxychloride), Ci 19140 (Yellow 5 Lake), Ci 77742 (Manganese Violet), Ci 15850 (Red 7 Lake, Red 6, Red 7), Ci 15985 (Yellow 6 Lake), Ci 45410 (Red 28 Lake), Ci 73360 (Red 30 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Twist the base to release a small amount of product, then glide directly over the lips for even wash of pout-enhancing colour, nourishment and shine.
TOP TIP: for ‘no-makeup-makeup’ days, apply to the centre of your lips only to create the illusion of instantly widerand naturally fuller-looking lips.
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ICONIC London Melting Touch Lip Balm - Undone
£20.00
Customer Reviews
5 stars rating 34 reviews
4 stars rating 16 reviews
3 stars rating 5 reviews
2 stars rating 0 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lovely product
Wanted to try the hourglass product that is similar but don't feel like I need to now. Silky, great pigments, easy to apply.
by Charlotte Verified Purchase
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Juicy formula
Love this product - got a bit of pigment to it and leaves a juicy finish
by Tiaa Verified Purchase
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Lovely texture
The colour is a little bit darker on than shown in the images, but the texture is beautiful.
by Lauren Verified Purchase
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Juicy
makes the lips feel so good and love the light tint for every day wear
by Faye Verified Purchase
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Just stunning!
I've seen these Melting Touch Lip Balms trending all over TikTok and had to try them. Not usually one to fall for the hype... but my colleagues were cooing about how beautiful the formulation is so I succumbed to peer pressure just this once. The balm glides on like a dream, leaving my lip feeling nourished all day and my pout looking ultra glossy. I am dying to try more shades now!
by Lena - Cult Concierge
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Hydrating
The colour can be a bit patchy and not a fan that you can't 'put it away' once you've twisted the product out. It is VERY creamy and I find it applied best with a brush.
by Rebecca Verified Purchase
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Beautiful formula, bad packaging!
Thus is a lovely sheer hydrating Lipstick, it's super comfortable amd balmy on the lips. The product does not wind down after being opened, so I wound it up too far and cannot retract it again.
by Harriet Verified Purchase
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My new favorite
I love this balm. It doesn’t rub off and makes my lips shiny.I use it everyday and it’s such a good dupe for the expensive one that’s gone viral.
by Kasia Verified Purchase
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Your lips but better
Sitting pretty is my go to everyday lip colour which is prefect on its own or paired with mac lipliner in cork.
by Y.ali99 Verified Purchase
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Hourglass trace dupe
I absolutely LOVE this colour. I only wear brown shades of lipstick and this is by far my fav glossy balm because this a gorgeous nude and is a dupe for the hourglass trace. Will definitely repurchase again
by Orlagh Verified Purchase
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