ICONIC London Seamless Concealer 4.2ml (Various Shades)
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£22.00
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Offering trend-led, celebrity-approved (its graced the face of Kim KW, for one) products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott. Behind flawless faces and seamless selfies that dreams are made of, this range is full of make up must-haves and joining the collection is the ever-so creamy and correcting Seamless Concealer. With an easy to blend liquid texture and flexible tinted pigments, this dreamy formula blurs dark circles, redness and blemishes for a flawless filter-like coverage.
Covering all manner of transgressions with a smooth finish that blends seamlessly with your complexion, ICONIC Londons Seamless Concealer is brightening and correcting essential. The creamy formula masks redness, dark circles and imperfections in a flash with a natural looking finish. The flexible tinted pigments blur and even your skins tone to create a flawless canvas. In 12 adaptable shades, you can build the coverage from a light perfecting layer to a full filtered finish with no chance of cakey-ness.
Aqua (Water), Hydrogenated Didecene, Hydrogenated Polyisobutene, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, Hdi/Trimethylol Hexyllactone Crosspolymer Hydrogenated Styrene/Isoprene, Copolymer, Methicone, Sodium Chloride, Hydroxyacetophenone, Lauryl Peg-8 Dimethicone, Disteardimonium Hectorite, 1,2-Hexanediol, Caprylyl Glycol, Tocopheryl Acetate, Trisodium Ethylenediamine Disuccinate. Methicone, Lauroyl Lysine, Talc, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
May Contain: Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Dot Seamless Concealer over dark circles, redness, and blemishes and blend with your tool of choice. For extra staying power, set with a pressed powder.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great product for everyday!
I’m a big fan of iconic for the glow and this is a great undereye cream that still gives a glow! Not cakey, feels moisturising and defo helps with the darkness! Will buy again!
by Claire Verified Purchase
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Good coverage
Good coverage and works well. Quite thick but blends well.
by Brie Verified Purchase
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Ok but not the best
The coverage is quite good but it seems rub off quite quickly and after a couple of hours appeared to go quitepatchy. However it did hide my dark bags and even though it needed reapplying more frequently it did the job.
by Brie Verified Purchase
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Awful
It clings to every pore and wrinkle you didn’t even know you have. After an hour, it oxidise and you look like orange panda. Avoid!
by Hela Verified Purchase
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Disappointed
First of all - I have Fair Nude shade and it's too yellow and a little bit dark for Mac NC10 skin tone. The wrong shade is my mistake, probably it would help somebody. The concealer is medium coverage, for me a little bit liquid (I prefer more creamy texture) and it blends badly under eyes. It is dry when applied, accents mimic lines and concentrates in it. It is really one of the worst concealers that I have tryed recently.
by lansun
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Good coverage
I have been using this concealer for a couple of months and I really like the coverage it offers as well as the fact it doesn't move on the skin throughout the day. I would say this is more of a high coverage concealer and is great at concealing dark circles, pigmentation and breakouts. The only negative thing about this concealer is that it can be a little drying. If you have oily or combination skin this should be fine but if you are dry I wouldn't recommend trying this as it could look a little bit cakey!
by Grace - Cult Beauty staff
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My go to concealer
I really love iconic London products so I decided to purchase this in natural beige . It’s full coverage and doesn’t go into my wrinkles as long as I set it with a translucent powder or setting pressed powder unlike other concealers I've tried . It gives a dewy complexion as well so I have purchased in beige as well to use as a retoucher highlighter over my foundation . Will definitely continue to use and re purchase.
by Claire
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Not the best
I usually use Nars creamy concealer, and will be sticking to this in future. I found this product to look cakey, it was not moisturising and does not stay put for long. There are much better concealers out there than this product. Smashbox, and Nars both look better.
by Beth89
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Five star
Great concealer! I got the lightest colour for under my eyes. I have various concealers in different brands but this is my favourite.
by Amy
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Iconic concealer
I’ve bought better concealers half the price, quite drying without a lot of moisturiser, quite creamy but coverage not great, L’Oréal pomade concealer knocks spots off this.
by Spamo
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