ICONIC London Shape and Shade Sculpting Stick Shade 0.21ml (Various Shades)
You'll earn 23 Status Points with this product
£23.00
Or 4 interest free payments of £5.75 with clearpay
In stock | Usually dispatched within 24 hours

Having graced the faces of Hollywood's biggest stars (J.Lo, Ariana Grande and Beyoncé, just to name a few), ICONIC London is renowned for its glow-giving formulas. Celebrating bold beauty while enhancing your natural features, the brand dreams up powerfully pigmented formulas in universally flattering shades. Meet the Shape & Shade Sculpting Stick (0.21g) a creamy contour for a defined complexion.
The ICONIC LONDON Shape & Shade Sculpting Stick (0.21g) is a creamy, cool-toned contour stick that adds natural depth and soft definition.
This lightweight formula is ultra-blendable with a cream-to-powder texture. Buttery, buildable, and easy to use, this cool-toned hero brings you effortless shape, lift, and definition for a chiseled look. Plus, it's enhanced with skin-loving ingredients like smoothing African yellow wood bark, creamy avocado, blurring microspheres, and advanced elastomers. Get looks to thrill with this seamless, silky stick contour.
Isononyl Isononanoate, Pentaerythrityl Tetraisostearate , Dimethicone, Polymethyl Methacrylate, Mica, Isoamyl Laurate, Paraffin, Synthetic Wax, Cetearyl Dimethicone Crosspolymer, Aluminum Starch Octenylsuccinate, Cera Microcristallina (Microcrystalline Wax), Hydrogenated Microcrystalline Wax, Persea Gratissima (Avocado) Oil, Polyhydroxystearic Acid, Caprylic/Capric Triglyceride, Enantia Chlorantha Bark Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate, Oleanolic Acid, Tocopherol, Beta-sitosterol, Silica, Squalene, Lauroyl Lysine, Butylene Glycol, Diethylhexyl Syringylidenemalonate, Cetyl Alcohol, Decylene Glycol, Ethylhexylglycerin, Phenoxyethanol, Aroma (Flavor), Vanillin. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77742 (Manganese Violet), Ci 77007 (Ultramarines), Ci 77510 (Ferric Ammonium Ferrocyanide), Ci 42090 (Blue 1 Lake), Ci 19140 (Yellow 5 Lake), Ci 16035 (Red 40 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply stick directly onto skin or on back of hand or brush as desired. Blend with fingers or brush. Apply wherever you would apply contour, focusing on the hollows of the face.
Frequently Bought Together

This item
ICONIC London Shape and Shade Sculpting Stick Shade Frame - Deep
£23.00
Other Customers Bought
Customer Reviews
5 stars rating 5 reviews
4 stars rating 8 reviews
3 stars rating 0 reviews
2 stars rating 0 reviews
1 stars rating 0 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
LOVE
Absolutely love this, gives a seamless contour look. Makes you look so bronzed and sculpted!
by Issy- Cult Beauty Staff
Was this helpful?
Easy to Use!
Great for everyday use as the creamy formula blends easily. I am still getting used to a stick as I usually prefer liquid bronzers, but am now a convert. The colour (Curve) was gorgeous but I could have gone darker and may try 'Chisel'. Cant decide if i prefer Milk's contour stick or this one.
by Ellen - Cult Beauty Staff
Was this helpful?
Easy to Use!
Great for everyday use as the creamy formula blends easily. I am still getting used to a stick as I usually prefer liquid bronzers, but am now a convert. The colour (Curve) was gorgeous but I could have gone darker and may try 'Chisel'. Cant decide if i prefer Milk's contour stick or this one.
by Ellen - Cult Beauty Staff
Was this helpful?
Big fan!
If you're on the hunt for an easy to use, natural-looking contour, this will be your new best friend! It's really easy to blend and lightweight. I do wish there were slightly more shade options but other than that I'm a big fan!
by Julia - Cult Beauty Staff
Was this helpful?
Really liking it so far
I'm usually not a fan of creamy contour, so I avoid applying it directly to my face. Instead, I put it on my hand first, and that method has worked best for me.
by Amaal - Cult Beauty Staff
Was this helpful?
Fab Product
This product is fab!!. The stick makes it super easy to target the parts of the face needing contour. Blends great too! Will be repurchasing once I run out!
by Olivia - Cult Beauty Staff
Was this helpful?
creamy!
must-have for effortless contouring! The creamy formula blends like a dream, giving a natural, sculpted look without any harsh lines. It’s super buildable, so you can go for a subtle definition or amp it up for a more dramatic contour. The shade is flattering—perfectly balanced, not too warm or cool—making it ideal for adding depth and dimension to the face.
by Niala - Cult Beauty Staff
Was this helpful?
Great shade
I got shade curve and it is one of the best matches for a brontour - very neutral bronze. I’m not convinced this layers that well over powder so have taken one star off. I will keep testing it out though as the colour and consistency is great.
by smw Verified Purchase
Was this helpful?
Not my favourite!
Have tried lots of sculpting sticks in my time and this one didn't wow me! I love the shade I used, the packaging and it did blend out easily, but it does look slightly patchy and muddy if you apply directly on to the face - so would recommend warming up on your hand first. Will still use but much prefer the Iconic London Face palette and would recommend this instead!
by Kelsea - Cult Beauty Staff
Was this helpful?
NEED
I love this bronzing stick! It is amazing for bronzing and contour - so creamy, feather-light and truly blends like butter. The shade is also gorgeous - not too orange, gray, or red - but a beautiful natural shadow/sun tone. Absolutely my new favourite contour and I got so many compliments when wearing! 5/5
by Alexa - THG STAFF
Was this helpful?