ICONIC London Triple Threat Mascara 9ml - Black
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£22.00
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Founded by trained make up artist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products — and now liquid shadows. Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them up for a crease-free ‘wow’-heavy look.
So you want a sumptuous wash of colour on the lids in just one swoosh? Say ‘hello’ to ICONIC London’s new Liquid Matte Eyeshadow: six pigmented shades delivered via a velvety soft cream formula that dries down to a last-all-day matte finish.
Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help create smooth, seamless colour payoff. With each shadow designed to be worn alone, blended together or used as a base to intensify the rest of your powder shadows, the only question left is which shade to choose from. ‘Rich Soul’ is a deep, merlot red; ‘Rise’ is an earthy brown; ‘Wild Heart’ is a warm terracotta; ‘Captivate’ is a smokey brown; Aura is a soft-focus tan; and ‘Free Spirit’, a playful, peachy-pink.
‘Rich Soul’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Rise’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Wild Heart’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Captivate’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Aura’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Free-Spirit'
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1) Use alone to create a seamless, soft-focus wash of colour.
2) Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.
3) Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.
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Customer Reviews
5 stars rating 31 reviews
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Top Customer Reviews
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Horrific
Possibly the worst mascara I’ve ever used doesnt last the day, flakes under the eyes terribly wouldn’t recommend at all
by Sally Verified Purchase
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Good mascara
Good mascara that did not look clumpy and most importantly did not rub onto my eyelid (I have quite long eyelashes)
by Annabel Verified Purchase
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Lashing of Lashes
Love it. Makes my scarce lashes look luscious .
by Sue Verified Purchase
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Not bad
Average mascara does the job but there are better out there I found it smudged easy
by Kaylah Verified Purchase
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Great mascara, one of my top 3
This is a great mascara. I have decent lashes and I generally prefer the skinny style wands, I don't get along with fluffy brushes. This really does give my lashes real impact and there is a bit of buildability too. Would definitely recommend.
by Elizabeth Verified Purchase
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Amazing
The best mascara in the world. Even when you put only one layer, it looks so posh and amazing. I always get compliments when I’m wearing this mascara. Love it!
by Hela
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Disappointed
Had high expectations after some YouTuber recommended it but now I have huge regret. It doesn’t lengthen at all. Just clumps and doesn’t last. It’s mostly gone in a couple hours compared to the mascaras I’ve used previously. Won’t be buying again
by Lauren
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Meh
My eyelashes: naturally quite nice - long and fluffy. The formula: it crumbles. The wand: with the actual mascara it works terribly, does not separate at all or give some volume. But once you wash it and use it with no product on it (for additional separation) - it's good.
by Mali
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ICONIC LONDON TRIPLE THREAT MASCARA
It's a tubing mascara at least from what I can tell from my experience, meaning it cleans of with warm enough water. Did not get any irritation in my fairly sensitive eyes. Gives you defined and longer eyelashes, does not smudge over the day (oily skin) and when layering does not clumb (at least for me it didn't). I have tricky naturally curling eyelashes with some/semi volume, and with this mascara I was able to build up and get the look for day/night time, so really like this one :)
by Anu
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Am I missing something??
This is by far the worst mascara I've ever used. Somehow it made my lashes look shorter and it flaked like crazy! My under eyes were covered in little black bits after only a couple of hours. This is the first review I've ever written on here but I had to get this off my chest, that's how bad it is.
by Cat
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