ICONIC London Triple Threat Mascara 9ml - Black
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£22.00
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Founded by trained make up artist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products — and now liquid shadows. Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them up for a crease-free ‘wow’-heavy look.
So you want a sumptuous wash of colour on the lids in just one swoosh? Say ‘hello’ to ICONIC London’s new Liquid Matte Eyeshadow: six pigmented shades delivered via a velvety soft cream formula that dries down to a last-all-day matte finish.
Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help create smooth, seamless colour payoff. With each shadow designed to be worn alone, blended together or used as a base to intensify the rest of your powder shadows, the only question left is which shade to choose from. ‘Rich Soul’ is a deep, merlot red; ‘Rise’ is an earthy brown; ‘Wild Heart’ is a warm terracotta; ‘Captivate’ is a smokey brown; Aura is a soft-focus tan; and ‘Free Spirit’, a playful, peachy-pink.
‘Rich Soul’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Rise’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Wild Heart’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Captivate’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Aura’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Free-Spirit'
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1) Use alone to create a seamless, soft-focus wash of colour.
2) Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.
3) Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.
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Customer Reviews
5 stars rating 31 reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Brilliant
This was part of the Eye Edit Nox and my oh my, it is a wonderful mascara. I could never bring myself to buy a more "expensive" one as there are very good cheap alternatives, but I'm so in love with the way this mascara can coat every single lash that I may have to buy it when I run out!
by Laura
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Great!
Wow, I got this mascara in a Goodie Bag and i will definitely repurchase this one again. It goes a long way! It covers every hair to the absolute tip and gives great length and separation.
by Caroline1985
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Great product
I got this mascara in a goodie bag. I didn't have high expectations, but was positively surprised when I first tried it. I really like this type of brush. The head is very small and I can reach and separate the lashes very precisely. I have long lashes and this fits perfectly. I will buy this for sure.
by Sara
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Super black and lengthening
I got this in the goody bag and I will be repurchasing! It’s so black and lengthening. It also doesn’t drop at all when when on a sweaty walk I don’t find it comes off the bottom lashes! Super impressed
by JudyA
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Great
I am very impressed with this mascara. I love the wand. It's easy to apply, even on lower lashes and inside corner of the eyes. It looks very nice and wears very well. I got it in a goodie bag, but I will purchase from now on.
by Alice
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Takes some mastering
Not a mascara you can rush apply. I do use this daily but some might prefer it for a night out. If you spend the time applying it delicately this is one of the best mascaras I have ever tried (I have tried a lot) especially for lengthening without glueing the lashes together. I have found it better to remove some of the product on a tissue for the first few uses... a little goes a long way.
by Abby
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Positively surprised
I received it in the 2020 goody bag. I love its long and slender wand which enables me to get to the roots of the lashes and lift them without poking myself in the eye. It also does an excellent job in separating and coating each lash. I like to follow with a voluminizing mascara such as Legit Lashes or Legendary Lases, for that extra volume.
by RobbieV
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Cant believe how good this is
Received it in the goodie bag and tried it. EXTRA BLACK, the brush is THE BEST, even for lower lashes. My lashes are naturally straight but this mascara CURLS them sooooo good! Also lengthening !!! Hands down this is the mascara I’ll be buying from now on!
by Best mascara I’ve tried
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Iconique!
Received this item in a CB goodie bag, having never heard anything about Iconic mascaras before. Gave it a whirl and was thrilled at how dark, long and thick it made my lashes. Formula dries down quickly and “holds” its shape, so you need to move fast but you can achieve fabulous, eye opening, curled lashes with it! Unlike other reviews, I’ve experienced zero flaking or fall out, but then I do set my under eye concealer with a thin layer of loose powder before I apply my eye makeup, which would help. I’ve almost finished this tube and will be replacing - this has overtaken IT Cosmetics superhero and Benefit Rollerlash as the go-to mascara in my personal and MUA client kit!
by Steph (@stephaniexlou)
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Terrible
Dry and flakey, clumps eyelashes together. Flakes off throughout the day and leaves my under eyes black.
by Chocolateorange
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