ICONIC London Triple Threat Mascara 9ml - Black
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£22.00
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Founded by trained make up artist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products — and now liquid shadows. Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them up for a crease-free ‘wow’-heavy look.
So you want a sumptuous wash of colour on the lids in just one swoosh? Say ‘hello’ to ICONIC London’s new Liquid Matte Eyeshadow: six pigmented shades delivered via a velvety soft cream formula that dries down to a last-all-day matte finish.
Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help create smooth, seamless colour payoff. With each shadow designed to be worn alone, blended together or used as a base to intensify the rest of your powder shadows, the only question left is which shade to choose from. ‘Rich Soul’ is a deep, merlot red; ‘Rise’ is an earthy brown; ‘Wild Heart’ is a warm terracotta; ‘Captivate’ is a smokey brown; Aura is a soft-focus tan; and ‘Free Spirit’, a playful, peachy-pink.
‘Rich Soul’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Rise’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Wild Heart’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Captivate’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Aura’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Free-Spirit'
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1) Use alone to create a seamless, soft-focus wash of colour.
2) Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.
3) Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.
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ICONIC London Triple Threat Mascara 9ml - Black
£22.00
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great
I am very impressed with this mascara. I love the wand. It's easy to apply, even on lower lashes and inside corner of the eyes. It looks very nice and wears very well. I got it in a goodie bag, but I will purchase from now on.
by Alice
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Takes some mastering
Not a mascara you can rush apply. I do use this daily but some might prefer it for a night out. If you spend the time applying it delicately this is one of the best mascaras I have ever tried (I have tried a lot) especially for lengthening without glueing the lashes together. I have found it better to remove some of the product on a tissue for the first few uses... a little goes a long way.
by Abby
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Positively surprised
I received it in the 2020 goody bag. I love its long and slender wand which enables me to get to the roots of the lashes and lift them without poking myself in the eye. It also does an excellent job in separating and coating each lash. I like to follow with a voluminizing mascara such as Legit Lashes or Legendary Lases, for that extra volume.
by RobbieV
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Cant believe how good this is
Received it in the goodie bag and tried it. EXTRA BLACK, the brush is THE BEST, even for lower lashes. My lashes are naturally straight but this mascara CURLS them sooooo good! Also lengthening !!! Hands down this is the mascara I’ll be buying from now on!
by Best mascara I’ve tried
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Iconique!
Received this item in a CB goodie bag, having never heard anything about Iconic mascaras before. Gave it a whirl and was thrilled at how dark, long and thick it made my lashes. Formula dries down quickly and “holds” its shape, so you need to move fast but you can achieve fabulous, eye opening, curled lashes with it! Unlike other reviews, I’ve experienced zero flaking or fall out, but then I do set my under eye concealer with a thin layer of loose powder before I apply my eye makeup, which would help. I’ve almost finished this tube and will be replacing - this has overtaken IT Cosmetics superhero and Benefit Rollerlash as the go-to mascara in my personal and MUA client kit!
by Steph (@stephaniexlou)
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Terrible
Dry and flakey, clumps eyelashes together. Flakes off throughout the day and leaves my under eyes black.
by Chocolateorange
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Ok
At first, I really liked the mascara. Very black, easy to apply, take every lash and gives a curl. But it didn't last that long, after a 1/2 day it started to flake under my eyes, it kind of peels off my lashes...so I wouldn't repurchase.
by Charlie
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Best mascara on the market at present
Bought this Mascara a few months back and wow the results are amazing, lengthens and volumizes lashes more than any other one I’ve tried and it lasts all day. Always get compliments when I wear it. Defo my fav
by Kay Tee
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Absolutely the Best.
Hands down the best mascara ever! Love it! I’ve only just used it 3-4 times and nothing but fabulous results! I’m re-ordering immediately! Never want to run out. Don’t EVER stop making this product!
by Hope
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Just awful
I bought this a few days prior to lockdown and have only just opened it. I've used it a few times and can honestly say that its one of the worst mascaras I have ever tried. It flakes within a couple of hours with the result that I not only have panda eyes by lunchtime, but itchy eyes due to some of the flakes getting in. I have many mascaras and normally use them all but this is going to the great make up shop in the sky.
by choccywoccy
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