ICONIC London Underglow Blurring Primer 27ml
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£25.00
Or 4 interest free payments of £6.25 with clearpay
In stock | Usually dispatched within 24 hours

Home to some of the most industry-adored highlighters, brilliant blushes and more, make space in your beauty bag for a new obsession - the ICONIC London Underglow Blurring Primer is your gateway to a fresh-faced beam. A totally unique skin care slash make up hybrid that minimises the appearance of pores, fine lines and wrinkles in an iconic way, this must-have primer is just what your base routine has been waiting for.
Inviting you into a whole new era of make up, the ICONIC London Underglow Blurring Primer kickstarts your radiance from the very first step of your routine to give your skin the most enviable filter-free flawlessness.
Marrying skin care benefits with make up and powered by the ultimate skin-brightening agent that is vitamin C, this illuminating elixir preps and primes your face for the dreamiest finish. Totally unique right down to the last glow-giving drop and featuring artemisia capillaris, a Japanese plant extract that wards of blue light exposure, you can easily blur away the appearance of crater-like pores, deep-set lines and any imperfections that may stand in the way of your seamless base. Ready, steady, glow with the help of ultra-delicate champagne pearls which enhance your lit-from-within glow in seconds. With a formula so hydrating and refreshing, what's not to love?
Aqua (Water, Eau), Dimethicone, Peg 10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl Peg/Ppg 10/1 Dimethicone, P Henoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Di Methiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Sorbitol, To Copherol, 1,2 Hexanediol, Caprylyl Glycol, Xanthan Gum, Ascorbic Acid, Colloidal Gold, Glutathione. May Contain (+/ (+/--): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides),Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
After moisturising, use the ICONIC dropper to apply 2-3 drops all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin.
For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.
Frequently Bought Together
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This item
ICONIC London Underglow Blurring Primer 27ml
£25.00
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Customer Reviews
5 stars rating 28 reviews
4 stars rating 14 reviews
3 stars rating 3 reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lovely
It's simply supreme! Best primer ever tried as it doesn't mattify your skin underneath your make up but gives you that gorgeous glow, love it so much!
by Holly GoLightly Verified Purchase
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Best Primer!!
This is my favorite primer! It gives my skin a beautiful glow under foundation!
by Kate- Cult Beauty Staff
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Gorgeous
I love this product under make up for the gorgeous glow but on holiday it’s also really lovely on its own over a tan. Bought this multiple times after receiving in a gift set
by Han Verified Purchase
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Glowy
I really enjoy this primer, it manages to give me skin a lovely glow but also blurs and looks like a filter. Wish the packaging was different but it is really good.
by Arob7 Verified Purchase
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Beautiful
Lovely primer, very hydrating and smoothing. Perfect base for any foundation.
by Liv Verified Purchase
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Perfect primer
I’ve never really cared for primers in the past but this one has quickly become a staple product in my makeup routine. It does what it promises: it blurs pores and gives a subtle glow to the skin that doesn’t make you look like a tin-man. Makeup usually separates on my nose no matter what prep I do and no matter the powder I use, but with this primer I no longer have that issue. Ultimately, it is a great product that is absolutely worth the price.
by Amber Verified Purchase
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Love the glow
Perfect underglow base product. Works well with all foundations and skin tints, will repurchase again and again
by Tals Verified Purchase
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Forever love
Purchased this so many times, dewy and gorgeous for dry skin
by LisaD Verified Purchase
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The hype is real
This is an amazing primer. I use in my t zone and with my Saie super glowy gel and it’s so good. I wasn’t expecting it to be so good but it really is!
by Ros05 Verified Purchase
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Flawless base
Key to a flawless base every time I use this product! Will always repurchase:)
by Tal Verified Purchase
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