IT Cosmetics Hello Lashes 5-in-1 Mascara - Black 9.9ml
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£23.00
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The beauty insider’s secret, IT Cosmetics is the cult make up favourite developed with the help of leading plastic surgeons for clinically proven beauty solutions. A revolution in eyelash enhancement, this is a curling, conditioning, volumising miracle – all in one effortless formula. The triple-action brush lengthens and curls, while the lash ball detailer is perfect for reaching the inner and outer corners. Helping to increase lash volume by up to a whopping 430%, this renders falsies redundant.
A miracle mascara, IT Cosmetics’ Hello Lashes 5-in-1 Mascara is the quickest way to show-stopping lashes, attracting endless acclaim thanks to its brilliant brush head and foolproof formula. Volumising, conditioning and curling, the triple-action brush head lengthens and curls with just a few strokes, while the lash ball detailer is specially designed to reach the inner and outer corners of your lashes. The true black formula helps to increase lash volume by up to an incredible 430% and fans love the fact that it stays in place without smudging, running or flaking.
Water/Aqua, Paraffin, Acrylates/Ethylhexyl Acrylate Copolymer, Beeswax/Cera Alba, Palmitic Acid, Stearic Acid, Copernicia Cerifera (Carnauba) Wax/ Copernicia Cerifera Wax, Acrylates Copolymer, Acacia Senegal Gum, Glycerin, Triethanolamine, Hydrogenated Vegetable Oil, Peg-40 Stearate, Simethicone, Cetearyl Alcohol, Aminomethyl Propanediol, Panthenol, Laureth-21, Hydroxyethylcellulose, Alcohol, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben. May Contain (+/-): Iron Oxide (Ci 77499)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1. Apply to lashes from root to tip using long upward strokes. Layer until desired effect is achieved.
2. For maximum volume apply a second coat before the first application dries.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
One of the best mascaras I ever tried
I love this mascara. It doesn't smudge, it's very natural for everyday use.
by Iris Verified Purchase
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Very good
It's the second time I have purchases this mascara. This time I got it for my daughter and she loves it too. I am going to get a new one soon.
by Yona
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It mascara
Sorry to say probably one of the worst mascara's I have ever used. Cloggy brush, even though I wiped it down with a tissue. Clumped on my eyelashes, I had to remove it. Tried several times. In the bin it goes.
by Sancerre
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Mega lashes
Love this mascara tried many expensive brands but this one is the best and the added little brush gets right into the corners long thick lashes without clumping and no smudges.
by JP
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Long but natural
On my 3rd - this lasts well for me - lengthens and fans without being clumpy and can build up, my lashes look like quality fakes in a good way!
by Lah
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Didn't work for me
Ordered based on the reviews here, and it does nothing for my lashes.
by Margarita
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Best mascara I’ve ever used!
Mascaras are a bit like partners. You kiss a lot of frogs to find the one. This is the one! Super length, every lash is coated with the brush & it doesn’t dry or crack as some do. I shall use this & only this from now on!
by AHT
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Disappointed
Such a shame, having read such positive reviews here I looked forward to using this mascara. I do agree that the coverage is great however it smudges under the eyes constantly throughout the day so I have to continuously tidy it up. perhaps I smile too much! Unfortunately, I will not purchase again, it’s back to Blinc for me. So I would not recommend it.
by Ronnie
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Great mascara
I had virtually stopped wearing mascara because I always found it too heavy and "false" looking. However, the reviews for this product were so good, I thought I'd give it a try. So glad I did, I'm a fan! It looks really natural and just gives the right amount of definition to the eyes without looking overdone. It doesn't smudge at all, so stays looking good all day/night until you remove it. Makes my lashes look longer and hopefully, over time, it will do them some good. A bit pricey, but worth it - the container looks classy too!
by Seashell
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Gorgeous
This is gorgeous!! I LOVE it!
by Simona
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