IT Cosmetics Hello Lashes 5-in-1 Mascara - Black 9.9ml
You'll earn 23 Status Points with this product
£23.00
Or 4 interest free payments of £5.75 with clearpay
Sold out
The beauty insider’s secret, IT Cosmetics is the cult make up favourite developed with the help of leading plastic surgeons for clinically proven beauty solutions. A revolution in eyelash enhancement, this is a curling, conditioning, volumising miracle – all in one effortless formula. The triple-action brush lengthens and curls, while the lash ball detailer is perfect for reaching the inner and outer corners. Helping to increase lash volume by up to a whopping 430%, this renders falsies redundant.
A miracle mascara, IT Cosmetics’ Hello Lashes 5-in-1 Mascara is the quickest way to show-stopping lashes, attracting endless acclaim thanks to its brilliant brush head and foolproof formula. Volumising, conditioning and curling, the triple-action brush head lengthens and curls with just a few strokes, while the lash ball detailer is specially designed to reach the inner and outer corners of your lashes. The true black formula helps to increase lash volume by up to an incredible 430% and fans love the fact that it stays in place without smudging, running or flaking.
Water/Aqua, Paraffin, Acrylates/Ethylhexyl Acrylate Copolymer, Beeswax/Cera Alba, Palmitic Acid, Stearic Acid, Copernicia Cerifera (Carnauba) Wax/ Copernicia Cerifera Wax, Acrylates Copolymer, Acacia Senegal Gum, Glycerin, Triethanolamine, Hydrogenated Vegetable Oil, Peg-40 Stearate, Simethicone, Cetearyl Alcohol, Aminomethyl Propanediol, Panthenol, Laureth-21, Hydroxyethylcellulose, Alcohol, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben. May Contain (+/-): Iron Oxide (Ci 77499)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1. Apply to lashes from root to tip using long upward strokes. Layer until desired effect is achieved.
2. For maximum volume apply a second coat before the first application dries.
Frequently Bought Together
This item
IT Cosmetics Hello Lashes 5-in-1 Mascara - Black 9.9ml
£23.00
Other Customers Bought
3738
£23.00
1230
£34.00
1315
£34.00
1792
£32.00
188
£32.00
1643
£14.00
Customer Reviews
19
5
4
3
2
1
15
0
0
3
1
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great mascara
This is a great mascara. There are no clumps and it stays put when you blink. The brush is great and makes it really easy to coat all lashes. I would recommend this product
by Ldw
Was this helpful?
Light & iconic
Very nice mascara, can compare with Dior show.
by Dadamama
Was this helpful?
Impressed
I bought this on a whim after reading that it is a 5 in 1 mascara. I'm pleasantly surprised; as a mascara it's good, stays well, and I feel I'm doing my lashes some good.
by Heidi
Was this helpful?
Great for lefties!!
Unfortunately due to COVID-19 one couldn’t get lash extensions therefore my lashes are lovely little stumps! This product is great! The long wand allows me to reach my little lashes in the corner & it allows me to get into the corners of my right eye which I always struggle with being left handed! (It’s the little things!) the ball end gives me extra grip which is great again for being left handed. I can actually see my lashes! The lashes don’t clump together Which is a bonus. I haven’t worn mascara for over a year but this is a great product to come back too!
by D4niP
Was this helpful?
It’s okay but not the best
This work great on the lower lashes but there’s really nothing special about this.
by Chan
Was this helpful?
Impressed!
First IT product purchased on a whim as my usual Benefit was out of stock. It’s a like for like really, lashes are beautifully separated by this brush, volume, and length without clogging or caking. I’m really impressed actually and think it may be my new usual!
by Maddie
Was this helpful?
Can I give it 10 stars pls
Best. Ever. Worth every penny. Lashes for days. Need to find in brown now.
by Vicks
Was this helpful?
Love love love
I wish I could give this mascara a 4 stars cause on me, after 5-6 hours of use it starts coming apart and I get some black dots around my eyes ( easily solve with a tiny re-touch) And I’m not the biggest fan of the ball at the end of the brush But I can’t give this less than five stars for six reasons all very important to me: It gives volume but in a clean way (no clumps) It gives definition, Lashes do not stick together. It curls my lashes very similar to roller lashes from benefit ( another amazing mascara if your lashes fall flat after 15 min, which is my case) But I have very very sensitive eyes and suffer with dry eye so Roller lashes (bad gal) from benefit fells a bit heavy sometimes for me and this one is the lightest formula I’ve ever experienced in terms of weight, so it doesn’t make my eyes look tired after 3 hours... It makes my lashes longer in a flattering and natural way. And it has palmitic acid so I’m sure my lashes will grow the more I use it.... I really love the look of my eyes with this mascara!!
by Adrite
Was this helpful?
A hidden gem
I thought the IT Cosmetics mascara everyone talks about (Superhero Mascara) was pretty damn good, but then I tried this little gem and it has now become my go-to. Length like I've never known, and I SWEAR my lashes have grown quicker since I started using it.
by Jen - CB Staff
Was this helpful?