IT Cosmetics Love is the Foundation Brush
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£36.00
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Previously a US exclusive, we're proud to announce the launch of the utterly adorable heart-shaped Love is the Foundation Brush. Pretty in pink, this limited-edition number has an ever-so-adorable confetti-patterned handle that looks as if it’s hopped right out of Elle Woods’ make up bag. Plus, as chihuahua-loving Elle would certainly appreciate, the brush hairs are cruelty-free! When you set your heart-shaped make up brush on something, it won’t let you down. What it will do is apply your favourite liquid, cream or powder foundation effortlessly and evenly, without a streak in sight.
A must-have in the arsenal of all IT Girls and Guys, this pink perfecter poses the question: what better way to practice self-love and ace your base than with a heart-shaped foundation brush? Poised atop the streamlined, confetti-patterned handle are densely packed and wonderfully soft bristles in an adorable heart shape. Love is in the hair, too – the bristles are cruelty-free and won’t shed (hurrah!). Pairing perfectly with liquid, cream and powder foundations, it grants even, streak-free coverage with ease. All great things must come to an end however – this Love is the Foundation Brush is limited edition, so snap it up before it’s too late!
Made from cruelty-free hairs.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Buff in your base using circular motions for natural-looking coverage
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Beauiful quality
This is such a beautiful foundation brush. Doesn't leave any streaks. My only complaint would be that it's a bit difficult to clean.
by Carolin
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Lives up to the hype
I bought this brush after watching Taylor Wynn using it daily on Facebook. It took me a while to get hold of but it hasn’t disappointed. It is densely packed soft fluffy hairs that have just enough give to apply liquid foundation perfectly without sucking it up into the body of the brush head. I use it with Dior backstage foundation which is pretty runny and it is great. I have also used it with IT cosmetics cc creams, also works well. Overall it works perfectly for my needs to both buff / brush / stamp a variety of foundations. Would repurchase if I lost it.
by Fussy brush lover
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красотка - Beautiful girl
очень хорошая кисть и красивая A very nice brush, it is beautiful.
by Anna
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Is it worth all that???!!
It’s a really good brush…no doubt …but like our friend here mentioned that this version is different from previous ones…I can bet it’s because production cost for this version is less than the previous one…maybe I’m the only buzz killer here but I feel like this is happening more and more…that for most companies…the focus is…making more and more money out of less and less input…and us as consumers (including me)have given so much into fear of missing out…that I'd rather pay a crazy amount than miss out…like everyone else I bought it because of people on the internet (who probably got it free)were raving about it and like I said…it’s one hell of a good brush but is it worth £36…can’t say that.
by Lovemakeup
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Excellent
I loved it
by A A
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Absolutely Stunning
Saw one of my fave YouTubers using this brush and was dying to try it out. Absolutely love it. Blends like a dream. Doesn't leave foundation streaky or patchy. Well worth the money
by Cass L
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Great quality
Only foundation brush I've used that makes my foundation look flawless. Would definitely recommend!
by Em
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Awesome!
This year's version is a bit different from the previous ones- it's flatter and narrower. It still works amazing for foundation and applies it flawlessly in such a beautiful, thin and even layer. I still prefer the old one for foundation but the new one works amazing for cream blush and illuminators. These two are the only ones you need for a beautiful complexion.
by Julia
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First and last brush you'll ever need
This brush blew me away. Applies the foundation so smoothly onto the skin with no streaks or patches. Even on my nose where I struggle with foundation, it looked flawless. It's expensive but it's definitely worth the price.
by Claire
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Amazing.
I got this today after seeing all the US reviews and it distributes foundation flawlessly on the skin, no rough marks on the nose. It gives more coverage than applying it with a Beauty Blender.
by Laia
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