IT Cosmetics Love is the Foundation Brush

Previously a US exclusive, we're proud to announce the launch of the utterly adorable heart-shaped Love is the Foundation Brush. Pretty in pink, this limited-edition number has an ever-so-adorable confetti-patterned handle that looks as if it’s hopped right out of Elle Woods’ make up bag. Plus, as chihuahua-loving Elle would certainly appreciate, the brush hairs are cruelty-free! When you set your heart-shaped make up brush on something, it won’t let you down. What it will do is apply your favourite liquid, cream or powder foundation effortlessly and evenly, without a streak in sight.

A must-have in the arsenal of all IT Girls and Guys, this pink perfecter poses the question: what better way to practice self-love and ace your base than with a heart-shaped foundation brush? Poised atop the streamlined, confetti-patterned handle are densely packed and wonderfully soft bristles in an adorable heart shape. Love is in the hair, too – the bristles are cruelty-free and won’t shed (hurrah!). Pairing perfectly with liquid, cream and powder foundations, it grants even, streak-free coverage with ease. All great things must come to an end however – this Love is the Foundation Brush is limited edition, so snap it up before it’s too late!

Made from cruelty-free hairs.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Buff in your base using circular motions for natural-looking coverage