IT Cosmetics Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
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£34.00
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The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. A make up innovation, this magical palette features 14 shadows that, with a tap of the bonus ‘Transforming Hello Light shade’, turn from matte to radiant satin. From soft beige to warm mauve via dusty pink, these perfect neutrals will suit any look.
IT Cosmetics’ Naturally Pretty Matte Transforming Eyeshadow Palette is truly a piece of make up magic. For ‘naturally pretty’ yet perfectly polished looks, this selection of 14 transforming shades will suit any occasion or make up aesthetic. There are 14 silky matte shades which magically turn from matte to radiant-satin when topped with the ‘Transforming Hello Light’ shade in ‘Radiant Pearl’ (meaning you actually get 28 shades rather than 14!) Enriched with hydrolysed collagen, real silk and peptides, the formula glides on smoothly to brighten your eyes and smooth your lids. The shades can be worn alone or mixed together and used wet or dry, as shadows or liners. The hues are: soft peach ‘Sheer Joy’, light latte ‘Soft Light’, warm beige ‘Warmth’, warm rosy-beige ‘Soulful’, light sable ‘Mocha’, lilac ‘Violet’, grey-navy ‘Midnight’, black ‘Noir’, dusty soft pink ‘Love’, soft amber ‘Sunrise’, rich amber ‘Sunset’, warm mauve ‘All Heart’, chocolate ‘Java’ and rich slate ‘Iconic’.
Transforming Pearl Shade: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (Ci 77499). Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499, Ci 77492, Ci 77491), Manganese Violet (Ci 77942), Ultramarines (Ci 77007)]
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply using fingers or your favourite IT Cosmetics brushes.
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Top Customer Reviews
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Perfect palette
I have tried so many palettes but this one is perfect! Easy to do either a natural or a more glam look.
by Jen
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Great Palette
Really lovely subtle colors. Good to have matt eye makeup, but great to have the option of the shimmer. Would highly recommend it for those who don’t tend to wear lots of makeup generally.
by Susie TD
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Impressive matte palette
Great neutral palette, ideal for more mature skin and over 40 skin when shimmer shade just look terrible on aged skin. I. Loving this palette, really impressed with the formula and colours. Like the addition of a shimmer type block to add a very small amount of sparkly to eyes or Cupid’s bow, great set , thanks
by Freyjakat
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My go to
I missed out on hearing about this until I saw it mentioned on a mature skin YouTube tutorial. I don't usually wear eye shadows as hooded, crepe-y eyes are hard to make look good! These shadows gave me confidence back to try colour. They're long lasting, even without a primer they stay put for me, buildable, bendable and good for day wear. The shimmer can give a bit more impact if needed. It's my everyday palette and wish I'd found it sooner!
by Roseyglow
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Fab product
Colours blend beautifully. Muted but are easily adapted with a shimmer. This is my go-to palette with lots of my favourite colours and I often get comments on my make up when using these shades. Coveted this palette for over a year and so glad I purchased it.
by Kins
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Underrated gem
This palette was so hyped 3/4 years ago but you hardly see it mentioned now and I don’t know why. The shadows are very soft and blendable, and the transforming shade can be applied over the top of any shade for a touch of shimmer. It’s one of my favourite palettes when I want a softer look and it’s great for the price.
by Gemma Etc.
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