IT Cosmetics Superhero Mascara - Black 9ml
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RRP: £25.00 Current price: £20.00
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Adored by discerning beauty fans the world over, the Superhero Mascara Duo truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!
Not all heroes wear capes... the Superhero Mascara Duo comes in a sleek midnight black tube that conceals endless eye enhancing powers. Keep the full size version at home and travel-friendly one in your bag for quick touch ups on-the-go.
Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics' proprietary 'Elastic Stretch Technology' stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the lash-changing power brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.
Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.
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Customer Reviews
5 stars rating 71 reviews
4 stars rating 17 reviews
3 stars rating 11 reviews
2 stars rating 13 reviews
1 stars rating 8 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Fantastic mascara!
This really is a superhero product! I already have long lashes but this really makes it look as though I’m wearing false lashes. It doesn’t budge all day or transfer above or below my eyes, like most other mascaras. It is also easy to remove at the end of the day, I highly recommend!
by Becks
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Looooove It
Received it from a Cult Beauty goody bag and then fell in love with it, it gives fake lashes effect, volume and length, lasts all day long, doesn't smudge and easy to remove.
by Ranoune
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New holy grail
I received this as a sample in the CB Goody Bag, and was blown away with the results. Lashes are insanely long, dark and clump-free. I was most impressed by the fact they didn't flake or smudge at all - which is very important to me working in a busy corporate environment, I don't have time to touch up my makeup or look like a raccoon. Excited to try more IT Cosmetics products after this...
by Ms Barca
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Мне не подошла ***I didn't like it
Тушь мне не подошла, ресницы с ней смотрелись очень скудно, немного осыпается, может отпечататься. Данная тушь подчеркнула все недостатки моих ресниц, как не делала ни одна другая ***The mascara was not suitable for me. My eyelashes looked horrible and flaked off. This mascara highlighted all the flaws of my eyelashes unlike any other I have tried.
by Камилла
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Phattening
This has a great brush if you have deep-set eyes as it allows you to get into all the angles of your eye without ruining your perfectly blended shadow. The formula bulks up each lash a treat, especially if you twist the brush towards you, as you apply upwards (this deposits more mascara at the base of the lash to pull upwards). While not lengthening, it’s very easy to create a beautifully impactful, volumised look - you can even build it up to a full 'Twiggy' if you want. It also doesn’t smudge with my oily eyelids and slightly watery left eye, which tends to put most mascaras through their paces. Rather like a pair of new walking boots I find mascara hits a sweet spot after you’ve taken it round the block a few times. After 10 days this one is cooking on gas, I’m loving it.
by Alexia Inge- co-founder Cult Beauty
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It Cosmetics Superhero Mascara
Loved this mascara in terms of lengthening power. You definitely look like you are wearing false lashes with this baby!!! In terms of volume - it could have performed a bit better in my opinion but maybe I’m expecting too much! I loved the fact that it lengthened my lashes forever and actually didn’t smudge during the day. The only con I can think of is that it’s not as volumising as I’d have liked but I haven’t had this mascara for long so I may change my opinion on that aspect. Overall it’s a brilliant mascara - makes your lashes look super long and it doesn’t flake.
by Jazzy
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Best mascara I’ve ever used.
I love this! I got a try me size in the goody bag I received and will definitely purchase it in the full size. It makes your lashes look really long without making them look clumpy and the product builds really well. People think I’m wearing fake lashes when I’m wearing this and it has replaced Benefit's BADgal Bang mascara.
by Natalie
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Didn't meet expectations (sorry!)
I was very excited about this product but overall disappointed. It was really gloppy (i.e. large chunks came out with every application) and the wand is quite large leading to a slightly messy application. However, once applied and "tidied up" it does make your lashes look good but not sure its worth the hassle/mess. I feel like Monsieur Big Mascara is by far better... the search for the perfect mascara continues.
by EWM
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Oh my new favourite!
Just tried the travel size, and just HAD to leave a quick review. This mascara is AMAZING! Step aside Estee Lauder Sumptuous, a new mascara is in town! I don't have much lashes, they're short, fine, light...This IT Superhero mascara gives my lashes an instant lift and length without any effort whatsoever, zero effort! My lashes look so much longer and I didn't even try. Also doesn't clump at all. I think clumping will occur with over layering or excess product on the brush, as with any mascara. So impressed really! I will buy the full size with my next mascara purchase.
by Paula
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Sooo good!!
One of the best out there.
by Iri
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