Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Enjoy 25% OFF 20 of our bestselling brands
IT Cosmetics

IT Cosmetics Superhero Mascara - Black 5ml

You'll earn 12 Status Points with this product

Discover Cult Status

£11.50

Or 3 interest free payments of £3.83 with frasers plus


image 1, real and real results. image 2, buildable. big volume and dramatic length. lash loving. image 3, formulated with biotin - b vitamin to help lashes look more plump, full and defined. hydrolyzed collagen - amino acid protein to help lashes achieve big volume and length. peptides to help brittle lashes become flexiable. image 4, real and real results. image 5, lash changing power brush. image 6, 84% saw dramatic volume. 86% saw dramatic length. results observed in a consumer panel survey. image 7, find your best mascara. superhero = super volume. superhero waterproof = super waterproof volume. hello lashes = lengthening. image 8, line, colour and lengthen

Frequently Bought Together

IT Cosmetics Superhero Mascara - Black (Various Sizes)

This item

IT Cosmetics Superhero Mascara - Black (Various Sizes)

£11.50

Total Price:

£43.50

Other Customers Bought

Customer Reviews

4.08

119

5

4

3

2

1

71

16

11

13

8

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Looooove It

Received it from a Cult Beauty goody bag and then fell in love with it, it gives fake lashes effect, volume and length, lasts all day long, doesn't smudge and easy to remove.

by Ranoune

Was this helpful?

New holy grail

I received this as a sample in the CB Goody Bag, and was blown away with the results. Lashes are insanely long, dark and clump-free. I was most impressed by the fact they didn't flake or smudge at all - which is very important to me working in a busy corporate environment, I don't have time to touch up my makeup or look like a raccoon. Excited to try more IT Cosmetics products after this...

by Ms Barca

Was this helpful?

Мне не подошла ***I didn't like it

Тушь мне не подошла, ресницы с ней смотрелись очень скудно, немного осыпается, может отпечататься. Данная тушь подчеркнула все недостатки моих ресниц, как не делала ни одна другая ***The mascara was not suitable for me. My eyelashes looked horrible and flaked off. This mascara highlighted all the flaws of my eyelashes unlike any other I have tried.

by Камилла

Was this helpful?

Phattening

This has a great brush if you have deep-set eyes as it allows you to get into all the angles of your eye without ruining your perfectly blended shadow. The formula bulks up each lash a treat, especially if you twist the brush towards you, as you apply upwards (this deposits more mascara at the base of the lash to pull upwards). While not lengthening, it’s very easy to create a beautifully impactful, volumised look - you can even build it up to a full 'Twiggy' if you want. It also doesn’t smudge with my oily eyelids and slightly watery left eye, which tends to put most mascaras through their paces. Rather like a pair of new walking boots I find mascara hits a sweet spot after you’ve taken it round the block a few times. After 10 days this one is cooking on gas, I’m loving it.

by Alexia Inge- co-founder Cult Beauty

Was this helpful?

It Cosmetics Superhero Mascara

Loved this mascara in terms of lengthening power. You definitely look like you are wearing false lashes with this baby!!! In terms of volume - it could have performed a bit better in my opinion but maybe I’m expecting too much! I loved the fact that it lengthened my lashes forever and actually didn’t smudge during the day. The only con I can think of is that it’s not as volumising as I’d have liked but I haven’t had this mascara for long so I may change my opinion on that aspect. Overall it’s a brilliant mascara - makes your lashes look super long and it doesn’t flake.

by Jazzy

Was this helpful?

Best mascara I’ve ever used.

I love this! I got a try me size in the goody bag I received and will definitely purchase it in the full size. It makes your lashes look really long without making them look clumpy and the product builds really well. People think I’m wearing fake lashes when I’m wearing this and it has replaced Benefit's BADgal Bang mascara.

by Natalie

Was this helpful?

Didn't meet expectations (sorry!)

I was very excited about this product but overall disappointed. It was really gloppy (i.e. large chunks came out with every application) and the wand is quite large leading to a slightly messy application. However, once applied and "tidied up" it does make your lashes look good but not sure its worth the hassle/mess. I feel like Monsieur Big Mascara is by far better... the search for the perfect mascara continues.

by EWM

Was this helpful?

Oh my new favourite!

Just tried the travel size, and just HAD to leave a quick review. This mascara is AMAZING! Step aside Estee Lauder Sumptuous, a new mascara is in town! I don't have much lashes, they're short, fine, light...This IT Superhero mascara gives my lashes an instant lift and length without any effort whatsoever, zero effort! My lashes look so much longer and I didn't even try. Also doesn't clump at all. I think clumping will occur with over layering or excess product on the brush, as with any mascara. So impressed really! I will buy the full size with my next mascara purchase.

by Paula

Was this helpful?

Sooo good!!

One of the best out there.

by Iri

Was this helpful?

The absolute best mascara

This mascara is fantastic, I received in the last Cult Beauty Goody Bag. This has transformed my lashes, they are full and long and also it doesn’t shift at all. Saying that it is also easy to cleanse off at the end of the day. I will definitely be buying this. It is truly a Super Hero.

by Tabitha

Was this helpful?