IT Cosmetics Superhero Mascara - Black 5ml
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£11.50
Adored by discerning beauty fans the world over, the Superhero Mascara Duo truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!
Not all heroes wear capes... the Superhero Mascara Duo comes in a sleek midnight black tube that conceals endless eye enhancing powers. Keep the full size version at home and travel-friendly one in your bag for quick touch ups on-the-go.
Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics' proprietary 'Elastic Stretch Technology' stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the lash-changing power brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.
Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.
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IT Cosmetics Superhero Mascara - Black (Various Sizes)
£11.50
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Very black, very gloopy
I have been using this for about 2 weeks now. At first, the brush was very dry, with very little product on it. After a few days, the brush was coated with a thick sticky layer of mascara, complete with lumps. It looks like a really old tube found in the back of a drawer. I'm not sure if this is normal for this product, but it's not good to apply. It is very black and stays on well if you can get an even covering without clogging. I don't think I'd buy this again, very disappointing.
by Amelia Verified Purchase
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It's just...okay
Got the travel size as a giveaway, was really looking forward to trying it as the IT Cosmetics makeup remover is my holy grail for all eye products, but this was very disappointing. Pretty unremarkable on, not the nicest to use (quite thick and blobby) and it flaked terribly - all day I'd be wiping tiny flakes off my cheeks and they kept going in my eyes too. Pleased it was a freebie, didn't bother using the whole thing and definitely wouldn't recommend.
by Miss N
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Great mascara wow effect
Just love this mascara, lightening, tickening for an amazing effect day and night. I used to return to the YSL faux cils after each other mascara I tried, and in this case I might stick to this one.
by F. Verified Purchase
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New favourite Mascara
I received this in the goody bag and I absolutely love it - it coats lashes so well with just one coat, it doesn’t flake or smudge and it comes off so easily with my oil cleanser. It’s basically everything I ever wanted in a mascara, highly recommend!
by Bec
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My new fave mascara
Received this mascara in the 2021 Cult Beauty Goody bag and I am very pleased, to at last find my new fave mascara! I have used many, many brands of mascara and am disappointed with most of them, but this is perfect. It applies easily and coats every eyelash. There was no irritation and it stayed on my eyelashes all day. It didn’t crumble or clog up and was easy to remove at the end of the day.
by Tracy
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Holy grail mascara
I’ve been using this mascara for a year now and it’s worth every penny. I have long lashes so I needed a mascara that could elongate them—this does the trick! While it’s also not waterproof I have so little issues with that and it doesn’t transfer to my under eye like some products do. Highly recommend if you’re looking for a reliable mascara!
by Ricque Verified Purchase
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Gloopiest mascara ever
I and my mum bought this mascara and were completely disappointed. It's so incredibly gloopy you have to wipe the wand during every use and it still leaves you with clumpy lashes. Not good.
by E.R
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Good product
I received the travel size version of this via the CB Best of 2020 Goody Bag. I am happy with the performance of the product and it does lengthen my lashes and make it look fuller. I don't think that I would repurchase it for the price though as it's a bit steep for me.
by Sabira
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Gloopy mess
I was really excited to use this as I had heard great things, but it is so clumpy and gloopy I have to wipe the wand and the tube with every use! I wish I had read through all the reviews before buying it. It gets everywhere when trying to clean up the extra that comes out. Once you wipe the wand it’s a decent mascara. Builds nicely and it stays on. But it’s not worth the mess!
by CMC
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It mascara
Love it! Been using it for years and will keep on doing so. Gives me the volume and length and really brings my make up to a new level! Love it, it can get clumpy so be patient.
by Dee
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