IT Cosmetics Superhero Mascara - Black 5ml
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£11.50
Adored by discerning beauty fans the world over, the Superhero Mascara Duo truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!
Not all heroes wear capes... the Superhero Mascara Duo comes in a sleek midnight black tube that conceals endless eye enhancing powers. Keep the full size version at home and travel-friendly one in your bag for quick touch ups on-the-go.
Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics' proprietary 'Elastic Stretch Technology' stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the lash-changing power brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.
Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.
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IT Cosmetics Superhero Mascara - Black (Various Sizes)
£11.50
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best Mascara by a mile!!
I am SO fussy with mascara and I've tried pretty much the lot. I guess it's down to preference but for me, this tops them all. With other mascaras I have to apply at least 10 coats before I get a decent flutter, but with this you actually only need one coat (although I still apply 5 because I am extra). It gives you so much volume and makes my lashes look super long! I just wish it was waterproof.
by Louise - Cult Beauty Staff
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Looks Great But Not Great
I bought this as I had heard so many great things about it and seems to always be at the top of mascara lists. I wasn't disappointed when I first used it as it does make your eyelashes look great, they look long and separated but very quickly the mascara crumbles, I have never had a mascara crumble like this does, it goes all over your face from just blinking and if you dare to touch your eye the mascara just disappears from your eyes and is all over your cheeks. Sadly I wouldn't recommend as there are other mascaras that look great like this but are so much better.
by Becci
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don't recommend
Too sticky and liquidy. I don't recommend it at all. Plus it smells bad.
by hala
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Ok but not great
This mascara is good once you’ve had it for a while and it’s dried out a bit. At first it’s really, really clumpy and the lashes look awful but after a while of use, it gets better. I would probably purchase it again if it wasn’t for how badly it runs! It’s so bad, at the end of the day I have total panda eyes. Wish they made it in waterproof and it would be better!
by Lauren
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Been through all the brands but this tops them
I have short eyelashes that require copious amounts of mascara to curl, lengthen and define them. I have tried all mascaras recommended to me, from all the Benefit range to the notorious Too Faced Better Than Sex. Although proving good, this mascara gives me a natural and defined look without being too clumpy. It's more on the dry side and has a great ability to build up in volume. It's definitely one of the best I've tried with great curl. Can't wait to repurchase!
by Ellie
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Gloopy
Thought I would try this mascara as my normal one was sold out, this was a bad idea. The mascara is thick and gloopy. It was thick and clumpy on my eye lashes and and quite possibly one of the worst mascara's I have purchased.
by Emma
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Superhero IT is
This one is truly a Superhero. You can get away with one coat for a natural look. But you can also build it up, too. Instant length, thick but flexible lashes. Easy to apply as it doesn't smudge. No flakes. And it holds really well, too. New HG.
by ZsuzsKa
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Not the one for me
I'm not a big fan of this mascara. I find it clumpy to use and that it runs over the course of the day. It gives good volume, and it looks alright on if you're really careful with the application. I won't be repurchasing.
by Emily
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I need more
I've got a mini size of this mascara in the last CBGB (which was a great idea btw, 'cause we always need an extra mascara - so 5+ star for CB staff), but I didn't like it... Well it's not that bad. It's just that, although I'm a hairy girl (ghhhh!) my eyelashes are thin, short and straight, so I need a product which offers me a higher performance and it's not the case. No clumps, irritation or melting issues after a long day though.
by Federica
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Great one!
I really love it. I had my favorite mascara for ages, but this one is great competitor to it.
by Olena
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