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IT Cosmetics

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

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RRP: £36.50 Current price: £25.55

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IT Cosmetics Your Skin But Better Foundation and Skincare - 50 Rich Cool

This item

IT Cosmetics Your Skin But Better Foundation and Skincare - 50 Rich Cool

RRP: £36.50 Current price: £25.55

Save £10.95 ( 30% Off )

Total Price:

£58.55

Other Customers Bought

Customer Reviews

4.07 stars out of a maximum of 5

5 stars rating 43 reviews

4 stars rating 8 reviews

3 stars rating 11 reviews

2 stars rating 3 reviews

1 stars rating 7 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Gutted

3 stars out of a maximum of 5

I have been musing over a new foundation for ages-reading reviews looking at all of the descriptions and finally decided to go for this. The colour match is wrong for me way too light despite following all of the instructions. It is very sheer-rubs off easily and not ideal for a 50-year-old skin. I previously used Nars in Santa Fe. Not sure where to go next-just wish I could get my money back. Wearing during lockdown to use it up but I think it will last a long time. Even my daughter doesn't want it. I think it would be good for young skin in good condition-go one shade darker than the online suggestion!

by Fifi

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Your skin but better

5 stars out of a maximum of 5

Loved this foundation great cover

by Gail

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Holy Grail Foundation!

5 stars out of a maximum of 5

I love this foundation. It’s so lightweight on the face and the consistency is perfect for everyday. It evens my skin tone perfectly and I have sensitive skin and this has not broke me out and I believe the claims, it has improved my skin. I haven’t used another base product since I bought it when it launched, I love it that much and I have three different shades. I just hope they don’t discontinue it as that’s what usually happens to me.

by Kad07

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Disappointed

2 stars out of a maximum of 5

I had high hopes for this foundation after seeing a segment on TV. I was left very disappointed, the only positive was the actual shade match. It didn't last long even with primer underneath and finishing powder. Wasted my money and wouldn't buy again.

by Claire

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Love

5 stars out of a maximum of 5

It’s probably the best foundation I have ever had, the colour match is slightly darker, but I’m usually darker. It is so lightweight and the coverage is unreal! I also have the CC cream and under-eye concealer and they all sit lovely on my skin!

by Colleen

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Waste of money

1 stars out of a maximum of 5

Waste of money for me. Did the match test too pale but also watery doesn’t behave like a foundation. Wish I could send back and get money refund. Can’t wait for shops to open so we can try products. Sorry it’s a moan but just wasted my money

by K

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Exellent makeup

5 stars out of a maximum of 5

This makeup is one of the best I have ever tried!! Get it now!!!

by Sweet T

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Really disappointed.

1 stars out of a maximum of 5

I have mature (over 40) combination/dry skin. I love the CC cream so I had high hopes for this foundation. I must say I am very disappointed. It accentuates my pores, fine lines and wrinkles and it makes my skin look terrible! Only the shade was good (and better than the CC cream in that respect - they need to add more shades in their CC range). Other than that, I cannot recommend this.

by Ines

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Love the finish, but the shade range for fair skin in meh

3 stars out of a maximum of 5

I will start like this. When I first got the foundation, it did not work. No matter what primer I used, it looked awful on my skin. So I used no primer at all - and tada! The foundation looks absolutely beautiful. However, I am very pale and I always find it hard to find really light foundation from It Cosmetics. Their CC cream is good too but even the shade Fair is too dark for me.

by Lola

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Very good

5 stars out of a maximum of 5

I have fair skin, I bought the number 20. It came out too light, but I really like the texture on the skin. Looks very natural and does not dry out.

by H.T.

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