Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15
IT Cosmetics

IT Cosmetics Your Skin But Better Foundation and Skincare - 63 Deep Cool

You'll earn 29 Status Points

Discover Cult Status

RRP: £36.50 Current price: £29.20

Save £ 7.30 ( 20% Off )

Or 4 interest free payments of £7.30 with clearpay


Frequently Bought Together

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

This item

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

RRP: £36.50 Current price: £29.20

Save £7.30 ( 20% Off )

Total Price:

£52.20

Customer Reviews

4.07

71

5

4

3

2

1

43

7

11

3

7

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Not a fan

I was very excited to try it but unfortunately it has disappointed me. The coverage is very light, shiny, it's more like a bb cream. The staying power is dire. I use it as a base mixed with primer. Overall, I regret this purchase as it really wasn't cheap. I have a combination oily skin.

by Jamroll85

Was this helpful?

What is this sorcery?!

Holy grail! I don't know what they're using (I guess unicorn tears or something), but it's unbelievable. Coverage is medium and just perfect for a natural airbrushed look. The texture is great as well, not too matte but not greasy. Even when you look very close - it looks like you have nothing on. And the real magic is longevity - it looks exactly the same (maybe a tiny bit glowier, but nothing serious) after a long day on oily skin, middle eastern humidity and heat and mask included! Keep crying, unicorns. This is magic, and It's worth it. Buy it now.

by Sarah

Was this helpful?

Beautiful

I just got a sample of 11 Fair Neutral and it's lovely. Perfect colour, I usually use Fiji Nars Sheer Glow and this shade is perfect. The foundation is beautiful on the skin, looks really natural and not cakey or sitting in my fine lines. I'm 30 so my skin has changed. I'm definitely going to buy it.

by Laura0609

Was this helpful?

WASTE OF MONEY

After only 10/12 applications, it’s empty!

by Tia1960

Was this helpful?

Mixed feelings

I have never used the CC cream because I really didn't agree with the lack of shades available, so I tried this without making any comparisons to the CC cream! I'm torn with how I feel about this foundation. It is a really lightweight formula that doesn't feel heavy at all and it has a nice skin-like finish, it's not too matte! I have quite dehydrated skin so I find I have to prep my skin really well for wearing this foundation because if not, it clings to any dry patches I have. It wears really well and even when wearing a mask, it sticks around pretty good on the face! I work long shifts and my make up still looks quite nice by the end of the day. I do like the look of this foundation when I have moisturised and primed my skin really well but I wouldn't recommend this foundation to anyone with very dry skin.

by EmmaLou95

Was this helpful?

Terrible

I use it cosmetics CC cream, it is absolutely fantastic so I had high hopes for this foundation. However it is honestly the worst foundation I have ever used.

by emmemmbee

Was this helpful?

Not blown away

As someone who swears by a BB/CC cream but finds the IT cosmetics cult classic CC cream too heavy duty, I had high hopes for this. I find this foundation a little so-so - it’s a nice, light coverage and I’ve found a shade that’s great for me. But I don’t find it has much staying power (I’m normal to oily and sensitive) and it just doesn’t do all that much for me. Looks fine, but I find I have to go in with a glowing primer to make this a little more flattering. Also, the coverage to me is lighter than several BB/CC creams that I’m used to, which I’ve discovered through using this foundation, that I prefer the coverage of. So I’d say this is fine, but there are better on the market.

by Amy

Was this helpful?

Love

So pleased that I purchased this foundation. Feels so light weight on the skin, gorgeous skin like finish. Would say it is medium coverage and I just concealer on any blemishes etc however, you can build it up. So happy and really recommend. My skin is normal/dry and it is perfect.

by Amber

Was this helpful?

It has glitters

It has glitters, glitters everywhere. It can't be worn.

by Silvia

Was this helpful?

Longwearing but not heavy

This foundation is effortlessly light-weight which is a refreshing feeling but because of this, I find it can settle in fine lines or drier patches. The colour is lovely, it blends into my skin perfectly, and it is nice and long-wearing. I will say as a dry girl I do prefer something creamier and thicker in texture so ti gives a nourishing feel when I'm wearing it, it also doesn't have the most illuminating finish and I find I need to use a lot fo glowy primers underneath still.

by Olivia - Cult Beauty Staff

Was this helpful?

Other Customers Bought