Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15
IT Cosmetics

IT Cosmetics Your Skin But Better Foundation and Skincare - 63 Deep Cool

You'll earn 29 Status Points

Discover Cult Status

RRP: £36.50 Current price: £29.20

Save £ 7.30 ( 20% Off )

Or 4 interest free payments of £7.30 with clearpay


Frequently Bought Together

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

This item

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

RRP: £36.50 Current price: £29.20

Save £7.30 ( 20% Off )

Total Price:

£52.20

Customer Reviews

4.07

71

5

4

3

2

1

43

7

11

3

7

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Best Make-Up Release of the Year So Far

So this week not only have I found my perfect moisturiser for my dry and reactive skin, I've also found my perfect foundation. This is beautiful. So light on the skin, the perfect amount of coverage and lasts all day. I'm 8 hours in to wearing this today and been ironing for 4 hours and it still looks just like it did when I applied it. Normally I'd look sweaty and a lot of foundation would have worn off wearing it whilst ironing so I am amazed it at how it has worn. It air brushes pores and very forgiving over fine lines/wrinkles, gives a youthful, healthy appearance to the skin. I have so many foundations in my collection and this has definitely taken the top spot!

by Lucy

Was this helpful?

So Radiant! So effortless!

I was super excited to try this as I am always on the hunt for a lightweight complexion hero that will make my skin glow! This is it! It is very easy to apply (amazing results with the IT Cos brush) and it leaves my skin looking super radiant! I am usually a Medium in the CC and got Medium Neutral for this and it was spot on! I love a natural finish with that 'lit from within' look and this definitely delivers!

by Marta - Cult Beauty Staff

Was this helpful?

My new favourite foundation

Ok, I don’t want to be over dramatic but this may be the best foundation, ever. The medium buildable coverage means that your natural skin comes peeking through ever so slightly, meaning you have skin that looks perfected but natural - like an airbrush effect. It leaves a gorgeous, dewy, glowy finish which I usually loathe because my skin is ridiculously oily (I have to blot every hour on the hour for context) - but this somehow doesn’t leave me looking or feeling any oilier! It’s also lasted all day despite not having any long wear claims, and this is underneath my mask. I love it and would definitely purchase again.

by Sofia - Cult Beauty Staff

Was this helpful?

Just as good as CC

I have been a long time wearer of the IT CC cream, in shade Fair. I thought I would give this foundation a try just to switch things up a bit. I’m not really big on full coverage, I’m more light/medium and this foundation fits that. It’s definitely buildable for those wanting more coverage, without looking cakey. I’m neutral in shade and ideally I would’ve went with 10.5 but as it was sold out I went with 11 and I can get away with it as it is on par with the fair shade in the CC cream. The only thing I’ve noticed is this foundation does oxidise on me, it doesn’t really bother me that much as I normally, with most products, need to bring my foundation down my neck (pale girl problems). I can’t speak on the skincare benefits as I don’t wear it every day to trial it out. If you like ITs other products then I think you’ll like this.

by Connie

Was this helpful?

Sorcery!

I have been struggling to find a foundation that is not only light but has some coverage without accentuating my fine lines and pores, I almost gave up thinking that such thing didn't exist. Voilà! It does! I can even apply it with my fingers! The best buy!

by Ellie

Was this helpful?

Exceptionnel / Exceptional

Mon nouveau fond de teint préféré La couvrante est comme je l’aime, ni trop ni trop peu. Très fin, naturel. La tenue est vraiment top même avec le masque! Magnifique. My new favourite foundation The coverage is how I like it, neither too much nor too little. Very fine, natural. The outfit is really great even with the mask! Magnificent.

by Phèdre

Was this helpful?

Surprised me!

I'd like to say or think I like an 'easy' foundation meaning I could apply foundation and not think much else about it. At a glimpse, the packaging is lovely, glass bottle, silver cap/pump and I thought I could see slight 'glitter' or shimmer in my bottle (42 Natural Tan) nonetheless, I applied this along side an It Cosmetics brush, and OH MY GOD. It glides on like butter! The shade had me at a surprise, the coverage had me at a surprise and above all the finished look! I then carried on and applied my concealer, setting powder, bronzing products, I tried a few methods now as I have been using this solidly for 3 weeks and I am still very much loving it! I would definitely say this is more of a light / medium coverage and best applied with a dense brush. I would definitely re purchase.

by Kimi - Cult Beauty Staff

Was this helpful?

A beautiful radiant finish

I have been a massive fan of the IT Cosmetics CC cream for years so I was so excited to get my hands on this foundation as soon as I heard it was being launched. As much as I love the CC cream the only annoying thing about it is that due to the limited shade range I have to mix two shades together, so I was soo happy to see the foundation had so many more shades. ( For reference I mix Fair and Light in the CC cream and I use Light Neutral 22 in this foundation which is perfect for my skin tone!) The consistency of this foundation is a lot more lightweight compared to the CC cream. It also provides less coverage; however, you can definitely build this up to cover any pigmentation and breakouts on the skin. I also love the finish of this foundation; it leaves your skin looking so radiant and has such a natural finish. For everyday use I would say I prefer the CC cream just because it has more of a dewy finish, higher coverage and the added benefit of SPF 50. However, I have been loving this foundation in the evening – I have an oily T tone and with a bit of powder on top this stays in place all night!

by Grace - Cult Beauty staff

Was this helpful?

Possibly the BEST foundation I have ever used..?

I'm a big fan of IT cosmetics after trying the CC cream a couple of years ago... I knew then that they really did know how to make a great foundation, so I was SO excited to get my hands on this. This lived up to my expectations and MORE! Firstly my skin is oily, textured, and prone to breakouts. I put it on as soon as it arrived... then had a Zoom meeting straight after, instantly everyone said how great my skin looked! And it did! It just looked so healthy and radiant. What I'm most impressed with is the staying power. If you have oily skin, it's so hard to find a dewy radiant foundation that doesn't make you look greasy by 2:00 pm... This kept oil at bay and kept my skin looking fresh all day. I'm obsessed!

by Ella - Cult Beauty Staff

Was this helpful?

Natural and Radiant

I'm not normally a foundation girl and much prefer a CC cream (shout out to the Illumination CC+ from IT!) or a tinted moisturiser, however I love the formula of this. It's so lightweight and almost feels like water on your skin. I love a dewy finish and this looks so natural on the skin and blends in beautifully too. Strangely I would actually say I'd prefer more coverage from it, I find the original CC and Illumination CC actually do more in terms of coverage for me. Even though I don't like a full coverage, I find that this isn't quite enough for me as a base. It's so lovely and natural though, and I think this will be perfect for 'mask makeup' too. It's a really buildable formula though and never feels heavy on the skin, and the blurring effect really is amazing! Everything just looks slightly airbrushed and perfected. I use this with the Heavenly Luxe Complexion Brush and it buffs in so easily! I'd say to stick to the CC formulas for more coverage, but this is an absolute must for anyone wanting a natural but buildable and really breathable, hydrating foundation!

by Natalie - Cult Beauty Staff

Was this helpful?

Other Customers Bought