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IT Cosmetics

IT Cosmetics Your Skin But Better Foundation and Skincare 30ml (Various Shades)

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RRP: £36.50 Current price: £29.20

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IT Cosmetics Your Skin But Better Foundation and Skincare - 51.75 Rich Cool

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IT Cosmetics Your Skin But Better Foundation and Skincare - 51.75 Rich Cool

RRP: £36.50 Current price: £29.20

Save £7.30 ( 20% Off )

Total Price:

£55.60

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Customer Reviews

4.07 stars out of a maximum of 5

5 stars rating 43 reviews

4 stars rating 8 reviews

3 stars rating 11 reviews

2 stars rating 3 reviews

1 stars rating 7 reviews

Top Customer Reviews

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Natural and Radiant

4 stars out of a maximum of 5

I'm not normally a foundation girl and much prefer a CC cream (shout out to the Illumination CC+ from IT!) or a tinted moisturiser, however I love the formula of this. It's so lightweight and almost feels like water on your skin. I love a dewy finish and this looks so natural on the skin and blends in beautifully too. Strangely I would actually say I'd prefer more coverage from it, I find the original CC and Illumination CC actually do more in terms of coverage for me. Even though I don't like a full coverage, I find that this isn't quite enough for me as a base. It's so lovely and natural though, and I think this will be perfect for 'mask makeup' too. It's a really buildable formula though and never feels heavy on the skin, and the blurring effect really is amazing! Everything just looks slightly airbrushed and perfected. I use this with the Heavenly Luxe Complexion Brush and it buffs in so easily! I'd say to stick to the CC formulas for more coverage, but this is an absolute must for anyone wanting a natural but buildable and really breathable, hydrating foundation!

by Natalie - Cult Beauty Staff

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A dream

5 stars out of a maximum of 5

I must start by saying that I use the It CC creams daily, I love the matte version on warmer months on my combination and acne-prone skin and the original one when it gets cold. So, when I heard that they were launching a foundation that had skin care qualities to it I was extremely excited to try it! My skin is very sensitive, so I try not to use foundation regularly to avoid breakouts, but the sound of this one, in particular, made me re-consider and I gave it a full shot and tried it in place of my HG CC cream for a couple of weeks. First impressions were mind-blowing, I applied it with a brush as suggested and just watched the foundation glide and blend effortlessly, it has enough coverage to cover my post-inflammatory pigmentation and builds up nicely on areas where I need more coverage, but what I was most impressed with was the finish which is so natural and luminous (I was complimented on how fresh my makeup looked that day!) and it's for sure the most natural-looking foundation that actually provides coverage that I have tried - yes, this is a big statement. I usually use the shade Light in the CC range and went for Light warm 23 which is a tad dark for me, but it's summer I have a bit of a tan and there is nothing a good bronzer can't fix, the undertone is very natural and looks like a real skin tone as I find some warm-toned foundations very yellow this is very well balanced pigment wise.I will definitely get a lighter shade for the winter months because as you might have guessed I'm absolutely loving this and I will continue to use it as my skin has been very happy with it too and it stays on all day with a minimal amount of powder layered on top. I can't really speak for the skincare benefits yet, as my skin has been having ups and downs recently but I'm looking forward to keeping an eye on this and update my review in the future!

by Syhem - Cult Beauty Staff

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