Living Proof No Frizz Shampoo 236ml
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£29.00
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Frizz fighting is notoriously tricky business – most anti-frizz products rely on oils and silicones, to lubricate the hair’s surface and weigh strands down, which help to minimise friction but ceases to be as effective when things get hot and humid. Frizz is the product of these two factors; when hair is exposed to humidity or dampness, the moisture is absorbed into the hair fibre, causing the cuticle to flare out – as the strands rub against one another, the increase in friction results in frizz, so a true solution must successfully tackle both of these issues. Living Proof took it upon themselves to devise an innovative anti-frizz breakthrough; OFPMA – the proprietary technology in Living Proof’s No Frizz products – which coats each strand more evenly than silicones, so moisture is unable to penetrate the hair shaft. It also helps to smooth each strand’s texture, so friction is minimised and frizz is conquered.
Living Proof’s No Frizz Shampoo has a rich, nourishing formula that lathers beautifully to eliminate product build-up, dirt and residue, whilst the brand’s patented ‘Healthy Hair Molecule’ (OFPMA) works to weightlessly block humidity.
Hair is left feeling squeakily clean but not stripped, with an enviably glossy lustre and dramatically improved manageability. What’s more, OFPMA helps repel environmental grime, allowing you to wash your hair less often (a godsend if your hair is coloured or chemically treated). Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual hair care ‘recipes’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. The outcome? The happy fact that A-List-worthy hair now comes in bottles.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Lactamide MEA, Glycol Distearate, Octafluoropentyl Methacrylate (OFPMA), Behenyl Alcohol, Hydrolyzed Wheat Protein, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Laureth-4, Laureth-23, Potassium Sorbate, Tetrasodium EDTA, Methylchloroisothiazolinone, Ethylhexylglycerin, Propanediol, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Nitrate, Magnesium Chloride.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply No Frizz Shampoo to wet hair. Massage into a rich lather, focusing on roots. Rinse. Follow with No Frizz Conditioner.
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Living Proof No Frizz Shampoo 236ml
£29.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Does the job
Cleans my hair well and that’s all I need it to do
by Beth Verified Purchase
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It does the job
This shampoo leaves my hair smooth. The design of the bottle lid makes it hard to squeeze out at times, but it’s a pretty good shampoo.
by SM Verified Purchase
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Salon quality
This shampoo leaves my hair so soft and smooth. It gets rid of frizz and lasts a number of days
by Emily Verified Purchase
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Best shampoo for frizzy hair
I have been using this shampoo for years. It’s not heavy & cleans your hair beautifully without stripping it. My hair is like candy floss & it definitely calms down the frizzy.
by London girl Verified Purchase
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Living Proof convert
I love all the Living Proof No Frizz products and it all starts with this one! Smooths both my and my daughter's frizzy locks without diminishing the curls (although it does have a slight relaxing effect).
by Caroline Verified Purchase
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Great
Helps with frizz and just a little bit cleanses hair incredibly
by N*** Verified Purchase
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Shampoo that smells like a spa!
I love this shampoo, it has an amazing spa-like scent, and cleans my hair really well. You don’t require a huge amount of product each time either, so it will last for a while. It’s definitely smoothed my hair after the first year, so I will continue to repurchase!
by Emily Verified Purchase
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Living Proof
Brought with conditioner. I'm not blown away by either sadly. I prefer davines & pureology. It's a nice shampoo, left my hair feeling and looking clean but not sure the no frizz was right for me and I felt it made my hair a little flat and dull. Probably try their volume shampoo as I like to mix up my shampoo and conditioner but wouldn't buy this again.
by Sally Verified Purchase
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Hair saviour for fine flyaway hair
I never really *thought* I had what was deemed as 'frizzy' hair, but after a training from the brand, it was clear that in-fact, I did. My hair type is quite fine, straight with a slight wave, and definitely flyaway's as well as hair that tended to get greasy on top but frizzy on the bottom as the days went on. This product has been a revelation for me! My hair feels so much smoother, less dry and less weighed down. If you're looking for sleek 'Rachel Green-esque' hair, this is the product for you (along with the conditioner).
by Nicole - Cult Beauty staff Verified Purchase
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Brilliant shampoo
This shampoo is fantastic, it smoothes my thick curly hair so well, it makes blow drying much quicker and gives such good results. The shampoo scent is also lovely, I’ll definitely repurchase this
by Emily Verified Purchase
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