Living Proof Style Lab Air-Dry Styler
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£27.00
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Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed. Enter the Style Lab Air-Dry Styler (148ml), an air-dry cream for fast, effortless, heatless style made to last.
Apply, style, and go with the Living Proof Style Air-Dry Styler (148ml)!
Meet this innovative, lightweight cream for low-maintenance styles with soft, all-day hold: a true fresh-out-the-shower favourite. Featuring a targeted HairTech approach with a blend of clay, waxes, and proprietary emollients to overcome the challenges of typical air-drying by smoothing frizz and enhancing texture. A natural algae-based polymer (typically found in firming skin care) boasts strong film-forming properties for durable styles with its lasting yet flexible coating. Bentonite clay creates and supports texture thanks to its strand-scaffolding power. What's more? This effortless cream boosts movement and definition for salon-level swishes without crunch or crispiness. It's time to ditch your next blowout and find out why we can't live without this coveted cream!
Water/Eau/Aqua, Cetyl Stearate, Cetearyl Alcohol , Polyglyceryl-3 Methylglucose Distearate, Isododecane, C13-15 Alkane, Isopentyldiol, Polycitronellol t-butyl Ether, Helianthus Annuus (Sunflower) Seed Oil, Algin, Amaranthus Caudatus Seed Extract, Xanthan Gum, Bentonite, Diisostearyl Malate. Fragrance/Parfum, Pentylene Glycol, Hydroxyacetophenone, Ethylhexylglycerin, Linalool, Citronellol, Citral, Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a small amount on detangled, towel-dried hair. Style hair as desired to enhance your natural texture. Air-dry.
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Living Proof Style Lab Air-Dry Styler
£27.00
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Top Customer Reviews
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Style and go!
This is perfect if you're trying to use less heat on your hair - apply a little bit of this through your strands (and a tiny bit on the roots to tame flyaways). This holds your curls, waves or any other style in place for days and gives a sleek, non-crunchy finish. I will be taking this to hotter climates with me so I can embrace my natural hairstyle even more.
by Amy - Cult Beauty Staff
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The ultimate hair hero
Giving my the confidence to embrace my natural curls (while minimising heat damage) this styling cream keeps my hair care routine simple yet effective. Easy to use, it enhanced my natural curl pattern while minimising frizz throughout the day. And the best bit! A little goes a long way.
by Trifonia - Cult Beauty Staff
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A MUST-HAVE: HELLO HAIR HEAVEN!
I sleep on wet hair or let it air dry out in the world (I don't even own a hairdryer). Usually, I use my melange of hair heroes - but am so delighted I was able to try this product! I only needed this cream and a bit of hair oil and my curls and waves were defined, bouncy, frizz-free, radiant, and lasted all day! Only con (reason for four stars) is that upon first use I used a bit too much - a little goes a long way. The perfect companion to my Ceremonia Curl Activator (it's weightless and more of a serum), I use these products on alternate hair wash days depending on if I want a more weightless quench (ceremonia) or a defined, showstopping style (living proof). If you really want to define and hold curls without the crunchiness, this also has a little bit of weight to it so hair won't puff up as it dries if you're out on the go. This is a staple for me now, and I will continue to repurchase. If you have curly, wavy, or honestly any type of hair this is your newest hair hero. This has earned its spot in my desert-island hair products! (And yes, it still does everything it says in the description [and more] even if you sleep on wet hair :) )
by Alexa - THG STAFF
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Best Air-Dry Styler I've Tried!
I'm SO glad this product has come into my life! I have super fine and flat hair, so air-drying for me usually isn't an option if I want my hair to have some sort of volume to it. I was feeling super lazy and didn't have the energy to dry my hair the other day and used this... WOW! Truly a game changer. Also so good for avoiding heat on your hair. Can't wait to try this along with overnight heatless curls!
by Emily - Cult Beauty Staff
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Love this !!!
This cream is incredible! I use it at night before applying my heatless curlers, and it works wonders. It leaves my hair with a beautiful shine.
by Kate- Cult Beauty Staff
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Healthy hair journey!
I have been trying to use less heat on my hair recently so have enjoyed using this product when air drying my hair. I find it ensures volume isn't lost in my hair. It also keeps my hair looking fresh for a few days after using as well as keeping my hair looking and feeling super healthy!
by Millie - Cult Beauty Staff
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