Living Proof Style Lab Air-Dry Styler
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£27.00
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Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed. Enter the Style Lab Air-Dry Styler (148ml), an air-dry cream for fast, effortless, heatless style made to last.
Apply, style, and go with the Living Proof Style Air-Dry Styler (148ml)!
Meet this innovative, lightweight cream for low-maintenance styles with soft, all-day hold: a true fresh-out-the-shower favourite. Featuring a targeted HairTech approach with a blend of clay, waxes, and proprietary emollients to overcome the challenges of typical air-drying by smoothing frizz and enhancing texture. A natural algae-based polymer (typically found in firming skin care) boasts strong film-forming properties for durable styles with its lasting yet flexible coating. Bentonite clay creates and supports texture thanks to its strand-scaffolding power. What's more? This effortless cream boosts movement and definition for salon-level swishes without crunch or crispiness. It's time to ditch your next blowout and find out why we can't live without this coveted cream!
Water/Eau/Aqua, Cetyl Stearate, Cetearyl Alcohol , Polyglyceryl-3 Methylglucose Distearate, Isododecane, C13-15 Alkane, Isopentyldiol, Polycitronellol t-butyl Ether, Helianthus Annuus (Sunflower) Seed Oil, Algin, Amaranthus Caudatus Seed Extract, Xanthan Gum, Bentonite, Diisostearyl Malate. Fragrance/Parfum, Pentylene Glycol, Hydroxyacetophenone, Ethylhexylglycerin, Linalool, Citronellol, Citral, Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a small amount on detangled, towel-dried hair. Style hair as desired to enhance your natural texture. Air-dry.
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Top Customer Reviews
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Effortless, Frizz-Free Hair
If you want smooth, defined hair without the fuss, this air-dry cream is a must. It tames frizz, adds texture, and gives soft, long-lasting hold without any crunch. Skip the blowout and let this cream do the work!
by Maya - Cult Beauty Staff
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Dream product
Its as though Living Proof over heard me complain about my hair and made a product for me. I now have wavy, slightly frizzy hair that HAS to be styled otherwise I look like I have been dragged through a bush. I am trying my best not to use heat where I can and therefore trying to let my hair air dry where possible. That is when this dream product comes to play. Styles my hair lovely, my hair has volume without looking frizzy or big. I think this would also work so well for overnight curls! Recommend.
by Kimberley - Cult Beauty Staff
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Perfect for fuss-free mornings!
Sometimes I just cannot be bothered to wash and blow-dry my hair before going to the office, and in those moments this is my new holy grail product! A game-changer for leaving me with fuss-free, fizz-free and shiny hair without the need for heat. Perfect for my gym bag!
by Bea - Cult Beauty
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Hair dried quicker
This definitely helped my hair to air-dry quicker! My hair is super dry and coarse so needed to pair with something more hydrating
by Hina - Cult Beauty Staff
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loveee this
The Living Proof Air Dry Styler is brilliant for those days when you want to skip the blow dryer. It helps your hair dry faster while keeping it smooth and frizz-free, without needing any heat.
by Alice Cult Staff
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Overnight Curls Game Changer
If your overnight curls always start a little crazy, then immediately drop out - this is the one for you! I run this through wet hair and give it a tinyyy boost with my hair dryer (otherwise I'll wake up with wet hair), then wrap in overnight curls. By morning, I have the softest, shiniest, frizz-free curls that last ALL DAY!
by Ellie - Cult Beauty Staff
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loving it!
I always try to avoid using too much heat on my hair so this has been a game changer when i air dry!
by Olivia E - Cult Beauty Staff
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Style and go!
This is perfect if you're trying to use less heat on your hair - apply a little bit of this through your strands (and a tiny bit on the roots to tame flyaways). This holds your curls, waves or any other style in place for days and gives a sleek, non-crunchy finish. I will be taking this to hotter climates with me so I can embrace my natural hairstyle even more.
by Amy - Cult Beauty Staff
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The ultimate hair hero
Giving my the confidence to embrace my natural curls (while minimising heat damage) this styling cream keeps my hair care routine simple yet effective. Easy to use, it enhanced my natural curl pattern while minimising frizz throughout the day. And the best bit! A little goes a long way.
by Trifonia - Cult Beauty Staff
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A MUST-HAVE: HELLO HAIR HEAVEN!
I sleep on wet hair or let it air dry out in the world (I don't even own a hairdryer). Usually, I use my melange of hair heroes - but am so delighted I was able to try this product! I only needed this cream and a bit of hair oil and my curls and waves were defined, bouncy, frizz-free, radiant, and lasted all day! Only con (reason for four stars) is that upon first use I used a bit too much - a little goes a long way. The perfect companion to my Ceremonia Curl Activator (it's weightless and more of a serum), I use these products on alternate hair wash days depending on if I want a more weightless quench (ceremonia) or a defined, showstopping style (living proof). If you really want to define and hold curls without the crunchiness, this also has a little bit of weight to it so hair won't puff up as it dries if you're out on the go. This is a staple for me now, and I will continue to repurchase. If you have curly, wavy, or honestly any type of hair this is your newest hair hero. This has earned its spot in my desert-island hair products! (And yes, it still does everything it says in the description [and more] even if you sleep on wet hair :) )
by Alexa - THG STAFF
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