Milk Makeup Hydro Grip Primer 45ml

With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.

Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.

This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...

Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.