Milk Makeup Long Wear Gel Eyeliner

Formerly only available in the USA, Milk Makeups cult favourite products have now crossed The Pond and are available at Cult Beauty. Now you can wave a happy goodbye to liners that smudge under your eyes, crack as they dry and tug as you apply. Milk Makeups Long Wear Gel Eyeliner gives new meaning to the term eye candy. Low maintenance and life-proof, the waterproof formula stays put through the day and into the night. Enriched with avocado oil and ultra-hydrating hyaluronic acid, it glides easily along lids without pulling or catching. Better still? It comes in six universally flattering shades, from classic black Boss to holographic PTO.

For an eyeliner that lasts and lasts (and lasts and lasts), choose Milk Makeups Long Wear Gel Eyeliner. The day-to-night formula stays true to its name it is long-wear and waterproof, so you can finally strike trips to the loo for a touch up out of your daily routine. It glides onto lids seamlessly without snagging or cracking thanks to the addition of hydrating avocado oil and hyaluronic acid. Want a defined sharp line or a smoked-out eye? Have em both. Each liner comes with a smudger and shaper so you can mix up your look to your hearts content. The intensely pigmented formula is available in a variety of metallic and matte shades: blacker-than-black Boss, satin brown CEO, midnight blue BIZ, sparkly brown Bonus, sandy matte BCC and holographic PTO.

Line your lashes and/or waterline with the gel. If you want a smoky look, use the smudger to gently blend out the liner.