Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. Joining the ranks is the Rise Mascara — available in a full size (8g) or handy travel size (4g) — which promises to thoroughly raise the bar on your lash game. Imagine your perfect mascara; we bet you’re thinking something along the lines of a formula that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging? Well this mascara does all that while also containing 93% naturally-derived ingredients.
Level up your lashes with the Rise Mascara, a blacker-than-black formula that lifts and defines for gravity-defying blinkers that still look thick and full of flutter.
For impressive precision and buildable volume, look to the formula’s ‘Lash-Wrap Technology’, which features a blend of four vegan waxes that bind together to coat each lash and ensuring lashes stay curled, lifted, and clump-free. The lengthening, lifting and curling power of this make up must-have in part also comes from the cleverly curved brush. The unique, wavy bristles grab and coat every single lash, resulting in locked-in, gravity-defying lift and volume — All. Day. Long.
Aqua/Water/Eau, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Stearic Acid, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Polyglceryl-3 Stearate, Rhus Verniciflua Peel Wax, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, PCA Glyceryl Oleate, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, Hydrogenated Vegetable Glycerides, C18-36 Acid Triglyceride, Tocopherol, Sodium Hydroxide, Cellulose, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Hold brush in line with the curve of your lashes. Swipe root to tip and build for more volume. Use the tip of the brush to define inner and lower lashes.
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Milk Makeup Rise Mascara (Various Sizes)
£9.00
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Disappointed
I am disappointed the brush itself is great but there is way too much mascara inside which makes the end effect less the ideal and requires othere mascaras to brush the extra filling out.
by Jana Verified Purchase
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Beautiful Rise
The instant effects of this mascara on me are just stunning, sadly it's not the right formula for me as my uniquely oily eyelids still saw smudging and flaking within an hour of application, and the curl fell not long after. This is coming from someone with extremely fussy lashes though, and I was bowled over at how amazing my lashes looked as I first applied this, which is no doubt how well this will work for most people. It is quite a dry formulation too, with a bigger brush so those with a smaller or hooded eye like me may struggle with this, but the easy to hold packaging is incredibly inclusive for anyone with dexterity issues. Just another small but incredibly inclusive way that Milk really welcomes everyone into their brand.
by Natalie - Cult Concierge
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Great Brush!
What I like most about this mascara is the shape of the brush. It grips every single lash and gives me a lovely fluffy look! I also love that the formula is on the dryer side which is what I prefer. I did find that it smudged a bit towards the end of the day so I would probably not wear it in the summer but it's a lovely mascara for "dressed down" days.
by Jimena-Cult Beauty Staff
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I get why it's called Rise
It definitely holds a curl and adds some length. I haven't experienced any flaking with this mascara yet. The only reason I'm giving it 4 stars is that it's a dry formula and I normally go for mascara with a wet consistency!
by Korede - Cult Beauty Staff
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Natural lashes
I'm a massive fan of the KUSH mascara/ Milk in general so I was excited to try this! Firstly, I really like the packaging - I've tried so many mascaras over the years and this is definitely something a bit different and stands out in my collection. Now onto the actual formula! It gave my lashes a nice amount of volume and curl but I just wasn't blown away - having said this I am a bit lazy with mascara so I like something that is going to give me volume straight away rather than something you need to build up. I know this is supposed to be more natural compared to 'KUSH' and I think this would be an amazing mascara for those who want something natural for the daytime/ throughout the week. I will definitely be using this mascara, however, I just probably wouldn't repurchase it as there are others I prefer.
by Grace - Cult Concierge
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Cult Beauty Staff
The Rise Mascara not only has the perfect grip, but the brush is perfect for my extra curly lashes! My lashes are instantly lengthened and hardly any mess on the eyelids (which happens often!)
by Rochelle
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