Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. Joining the ranks is the Rise Mascara — available in a full size (8g) or handy travel size (4g) — which promises to thoroughly raise the bar on your lash game. Imagine your perfect mascara; we bet you’re thinking something along the lines of a formula that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging? Well this mascara does all that while also containing 93% naturally-derived ingredients.
Level up your lashes with the Rise Mascara, a blacker-than-black formula that lifts and defines for gravity-defying blinkers that still look thick and full of flutter.
For impressive precision and buildable volume, look to the formula’s ‘Lash-Wrap Technology’, which features a blend of four vegan waxes that bind together to coat each lash and ensuring lashes stay curled, lifted, and clump-free. The lengthening, lifting and curling power of this make up must-have in part also comes from the cleverly curved brush. The unique, wavy bristles grab and coat every single lash, resulting in locked-in, gravity-defying lift and volume — All. Day. Long.
Aqua/Water/Eau, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Stearic Acid, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Polyglceryl-3 Stearate, Rhus Verniciflua Peel Wax, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, PCA Glyceryl Oleate, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, Hydrogenated Vegetable Glycerides, C18-36 Acid Triglyceride, Tocopherol, Sodium Hydroxide, Cellulose, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Hold brush in line with the curve of your lashes. Swipe root to tip and build for more volume. Use the tip of the brush to define inner and lower lashes.
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Milk Makeup Rise Mascara (Various Sizes)
£9.00
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Okay
Wasn’t mad on this mascara -the brush was nice but the actual mascara was pretty dry and just didn’t sit well on my lashes. I have long lashes that need thickened and this wasn’t it for me unfortunately.
by MM Verified Purchase
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Fluffy and bright!
I was a huge fan of the Kush mascara but stopped wearing it because it seemed to pull my lashes too much when I got lash lifts, and this mascara was the perfect solution! My lashes look even longer and are fluffy and happy - I will be using this from here on out, hooray!!!
by Robyn Verified Purchase
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Great mascara
I really like this mascara. It does its job and makes lashes look brilliant.
by Imogen Verified Purchase
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Love it!!
I received this product in a gift set and it’s my favourite product in the set! I absolutely love it. I was really surprised by the mixed reviews. The mascara leaves my lashes with a really nice length and curl. I would definitely repurchase!
by Sara171
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Cheap alternative
It's not the best mascara I have used but it is cheaper than other brands. Good value for money and budget friendly.
by Joanne Verified Purchase
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Dried up
Really disappointed in this. Bought for my daughter at Xmas as it was on her list and it was so dried up! Like it was really old. I had to add a few drops of water from opening it.
by Stephanie Verified Purchase
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Crumbly
Really crumbly, leaves me with two black eyes after just a couple of hours and my lashes don’t look very luscious after application. Very disappointed with it.
by jasmyn Verified Purchase
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Does the job
Lovely mascara but doesn’t wow me, does what it needs to
by Nicole Verified Purchase
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Love this!
I was really impressed by this mascara, it lengthens eyelashes really well, even when you just apply it quickly in a rush! I hate spending a lot on makeup so the price is an added bonus.
by Stanley Verified Purchase
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my go to mascara
i love this mascara so much. it makes my lashes look so long and voluminous especially when i curl them.
by sadie Verified Purchase
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