nails inc. West End Gel Effect Nail Varnish (14ml)
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£15.00
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Once a small British brand and now a mainstay in the mani-pedi world, NAILS.INC has earned iconic status through its catwalk-inspired colours, fashion collaborations, innovative special effects and immaculate professional manicures. We can’t resist the brand’s high-quality, low-effort products – that’s why we’ve selected the very best to share with you and your nails…
The hero in NAILS.INC's renowned range, the brand's bestselling Gel Effect polish grants a flawless maincure at home.
Discover NAILS.INC's bestselling Gel Effect polish range formulated with revolutionary plasticiser technology for a flawless manicure at home. Available in five classic shades, pick from 'West End' a true red, 'Mayfair Lane' a pale pink, 'Kensington Passage' a vivid coral, 'Porchester Square' a muted grey and 'Black Taxi' a pitch black. Gel Effect polish glides on effortlessly and the extra-wide brush ensures easy application. Highly-pigmented, this renowned formula provides exceptional coverage with a plumping agent to level out any imperfections on the nail. You won't regret adding this formula to your DIY mani pedi collection.
Butyl Acetate, Ethyl Acetate,Nitrocellulose, Acetyl Tributyl Citrate,Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer,Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, Red 6 Lake Ci 15850, Styrene/Acrylates Copolymer, N-Butyl Alcohol, Titanium Dioxide, Silica, Red 7 Lake Ci 15850, Benzophenone-1, Mica,Diacetone Alcohol,Trimethylpentanediyl Dibenzoate, Hexanal, Propanediol, Water/ Aqua,Hydrogenated Styrene/Isoprene Copolymer,Lauraldehyde,Myrothamnus Flabellifolia Extract, Tin Oxide,Zinc Acetylmethionate,Citric Acid,Ascorbic Acid, Sodium Benzoate,Yellow 5 Lake Ci 19140, Tocopherol
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply one coat of NailKale Superfood Base Coat to clean, dry nails. Apply 2 coats of the nail polish colour. Finish with one coat of 45 Second Top Coat with Kensington Caviar.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
nice colour
nice summery red colour. The only thing is that the colour requires 2 layers for opaqueness but it's quite thick so can feel a bit uncomfortable.
by Sarah Verified Purchase
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Nice and glossy
After finally admitting defeat with gel manicures - my natural nails are just too weak to cope - I turned to NAILS.INC for the days when I fancied nice nails. I was not disappointed by these polishes, they're exactly what I was looking for. Black Taxi in particular is great - super opaque and glossy. My biggest pet peeve with nail varnishes is when they are gloopy, don't dry properly and get lots of bubbles and dents in. You don't get any of this with these, especially if you use the NAILS.INC fast dry top coat (which is AMAZING, 10/10 recommend). These last me about 4-7 days before starting to chip at the edges. If you want a gel-like manicure for a special occasion without any of the damage, then these are for you. Giving 4 stars as no nail varnish is perfect, but of all those I've tried, these come pretty close.
by Vicky - Cult Beauty Staff
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Terrible
This chips within a day, even with the base and tip coat from the same brand. There are much better “clean” (whatever this means for nail polish) brands out there that actually last 2-3 days before chipping. No idea why this is advertised as “gel effect”
by Lali
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Chips
I treated myself to West End recently along with the top coat, as I've not been going for a gel manicure. I was very disappointed, having spent £15 on a nail varnish (and the same again on a top coat), branded as 'gel effect', to find that it instantly chipped. It's very thin and chips and peels very easily, leaving my nails looking terrible. I've removed and reapplied three times and had chips within one day each time. I've now gone back to other, cheaper products with much better results.
by Lizzie
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The best neutral ever! Porchester Square
I have always been on the hunt for my perfect natural every day nail polish. I will own up that I'm fairly lazy with my nails and rarely bother to paint them as unless I get shellac, they chip in about 10 minutes otherwise! First of all, this lasts a few days for me before chipping, which is unheard of for me! Secondly, the colour is just the perfect neutral toned grey ever. It just makes you look put together, and I always feel better with my nails done. I use the Lacquer Lock as my top coat and it has such good shiny finish with this. It has a really good pigment to it and I barely need to do a second coat either. My only negative with this is the packaging, I love the brush itself, but I find you have to lift the lid off before you can twist it open and closed directly from the smaller top to it. It's a minor issue and definitely wouldn't put me off buying it again though.
by Natalie - Cult Beauty Staff
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