NatureLab TOKYO Perfect Smooth Shampoo

Marrying traditional Japanese beauty rituals with future-forward clean technology, NatureLab TOKYOs founder Rosa Tagaki has created an easy-to-navigate line of phenomenal hair care to cherish the scalp and support healthy growth from the source. Skin care for hair, this mane-changing range harnesses nutrient-rich plant extracts to enhance follicular wellbeing and transform your tresses with supercharged (sustainably sourced!) plant-derived actives that fortify, heal and encourage your hair to achieve its head-turning potential Whats more, NatureLab TOKYO takes pains to care for the planet with minimal packaging, minimal water usage and ethical practices so you can have clean hair and a clean conscience!

NatureLab TOKYOs Perfect Smooth Shampoo goes right to the root of the frizz problem. Nourishing your scalp and strands with a deeply moisturising blend, this dryness-defeating shampoo is a must for mane management.

The ultra-softening blend of argan, baobab and marula oils helps to smooth frizzy follicles, while yuzu ceramides detangling action makes worn-out hair all the more manageable. Protein- and mineral-rich quinoa is a source of all eight essential amino acids which makes it perfectly suited to repairing and strengthening your strands. Encouraging hair renewal at a cellular level, argan stem cells stimulate the follicles of your lengths to promote growth and improved quality. Smelling as good as it does, this formula has a warm and fresh scent profile that is inspired by freshly peeled Japanese yuzu (y-u-m). Need a final nudge? After 30 day clinical study, 83% of users saw an improvement in frizz reduction and hair smoothness! Want to top up your bottle without getting another bottle? You can now invest in refills; double the portion of a bottle but with 85% less plastic than two full-size bottles, these eco-friendly pouches are as good for the earth as they are your purse.

No points for guessing this one - wash and rinse your way to smoothness.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.