Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love it!
Have used kerastase purple shampoo for a long time and have been reluctant to change. Decided to try something different and olaplex of course didn't disappoint. This has a plus and a negative. The plus is it makes my hair more ashy and cool than the kerastase does. The negative is my hair gets greasy quicker. This makes me think olaplex is less damaging but with great results. I don't care for washing my hair more often but would rather that than drying it. Love this shampoo. Highly recommended!!
by Suzie Verified Purchase
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Nice
A descent shampoo. Hair feels moisturised after washing. It doesn’t lather - good or bad ? Will buy again - used with olaPlex (3) conditioner.
by Kirsty Verified Purchase
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Great
Maintains blonde without leaving any brassy tones. Smells great
by Fiona Verified Purchase
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Best Purple Shampoo
This is the best purple shampoo I’ve tried. However be careful as it’s very potent and can easily stain your hands! Doesn’t make my hair feel too dry either which is a bonus.
by Jess Verified Purchase
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Bought for my blonde sister
She says it’s incredible! Really tones and strengthens hair
by Hattie Verified Purchase
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Purple shampoo
Most potent purple shampoo I’ve used. If your blonde needs nuteralising this will do it too potent to be used every day. Wash of quickly or will dye hands
by Mel Verified Purchase
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My blonde hair is in heaven
I’ve honesty tried quite a few different purple shampoo’s…. All of which would be considered premium brands I guess… I’ve enjoyed most and thought they do a fairly good job but WOW, the olaplex is truly something else!! The condition of my seriously bleached hair is AMAZING- (my hairdresser is in awe) but this gives my hair the tones I actually want!!! Goodbye yellow & brassy, Hello cool blonde, I need to stock up on this product to ensure I have a lifetime supply x
by MamaNat Verified Purchase
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Review for Olaplex No.4P Toning Shampoo
This product is an effective toning shampoo that I use to maintain my newly bleached blonde hair, as it really does help neutralise any brassy tones between hairdressing appointments. However, it has proven to be quite drying to my hair, so I can't use it as often as I'd like. Hence, the four star rating, not five.
by Jacqueline P. Verified Purchase
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Love
My favourite purple shampoo, helps tone but doesn’t cause any dryness
by Amy Verified Purchase
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Not for me
Not a fan it’s overhyped and left my scalp itchy to the point it bled. Give it 2 stars as it didn’t dry my hair out as much as some of the other purple shampoos I’ve used.
by Rachael Verified Purchase
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