Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love!!
This product is great for blondes, keep the yellow brassy tones away. Would highly recommend for blondes.
by Ellis Verified Purchase
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Brilliant
I used to use Fanola but it was so drying! I absolutely love this shampoo from Olaplex and this is a repurchase for me. I think it’s the best purple shampoo I’ve ever tried. Even better than the davines one. I’d just like them to add a purple conditioner or mask now
by Kylie Verified Purchase
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Lovely
Not drying, great at removing the brass from blonde hair. Highly recommend.
by Donna Verified Purchase
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Great shampoo
I buy this for my partner and she loves it, such a great pigmented shampoo that is also gentle on the hair
by Emma Verified Purchase
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Excellent set
I use this routine once a week to maintain my candlelit brunette balayage. Hair feels lovely and soft afterwards and brassiness has been kept at bay so far. Definitely recommend and will repurchase one day - barely made a dent in the bottle so far!
by Maisy Verified Purchase
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Pungent purple shampoo!
This shampoo really packs a punch when toning the hair, even leaving your hands purple at first! (Careful it will stain your nails) I love it for freshening up my blonde but don’t find it cleanses the hair very well.
by Holly
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Best Blue Shampoo
This is the best blue shampoo for taking away any brassy tones on blond highlighted hair. The tone is pretty blonde/grey if you leave it for the full time suggested. Love it!
by KXD Verified Purchase
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Worth the splurge!
I’ve used olaplex in the past and haven’t been impressed however now I’ve stopped dying my hair, embracing the silver I thought I’d try this over the high street brand one. It instantly tones down for me, making my roots darker but shinier and taking the grassiness out of the bleached areas that I’m growing out, giving the appearance of a kind of balayage. Very pleased, will repurchase
by LE Verified Purchase
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A good pick me up before hairdressers
Works well with brassy hair and doesn’t dry it out
by Bahar Verified Purchase
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Blonde hair staple
I have been buying this shampoo regularly since its release. I tried another alternative on the market and it just did not compare! A little goes such a long way with this product and it completely eradicates all brassiness. For me it is definitely worth the price point.
by Elsie Verified Purchase
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