Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Excellence for blonde
Having recently had my hair highlighted with 2 blondes I was recommended this and have been impressed how good it is. I already use olaplex but this is a great new addition to my collection. My blonde pops still after 8 weeks
by Sally Verified Purchase
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Absolutely Amazing
I absolutely love this! I use Olaplex 4 and 5 and someone recommended this. It lightens and lifts the tone of my blonde so well. I just wish I had bought it sooner!
by Eileen Verified Purchase
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Nice but expensive
Really does get out the brassy tones but it is expensive but I have been using it and would probably buy it again.
by Kerry Verified Purchase
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Love!
Purple shampoo is really good and has lasted me a year!! Will definitely buy again. Conditioner is best one I’ve tried
by Nell Verified Purchase
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If I could give this 10 stars I would
This shampoo has literally saved my hair. After an unfortunate trip to the salon my bleached hair turned yellow and it was a nightmare. I used this once and it is completely transformed! My hair looks a million times better! This shampoo was so worth it and I highly recommend!!
by Andie Verified Purchase
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First time using Olaplex Blonde Enhancer
Bought this product for the first time. My hair feels good but unfortunately it has left purple tones in my hair after giving my hair a good wash.
by Lauren
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Repurchase
Absolutely love this product & can't recommend it highly enough. It is a strong toner so worked perfectly for me - bye bye "warm" tones, hello icy blonde!
by Carly Verified Purchase
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Lottie
This product knocked all the yellow and brassy tones out of my hair in one use. I use this once a week and find that the olaplex really helps to not dry out my hair like other purple shampoos I’ve tried have done
by Lottie Verified Purchase
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Amazing
Keeps the brassiness out of my hair. Love this!
by Lauren Verified Purchase
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It really works!
I've used this a few times now and am amazed with the results. My hairdresser has told me that my hair will always tend to look a warm blonde even with cool blonde highlights, so I use this to help take out any yellow brassy colour, and it does it perfectly. My hair doesn't feel dry after using this either. Word of warning though: use gloves or use a good hand scrub afterwards, otherwise your hands will be purple for a few hours!!
by Anna Verified Purchase
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