Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great
Great toning shampoo, my hair goes from brassy to blonde instantly after each wash. I find it can be a tad drying but nothing in comparison to many purple shampoos. But if you follow up with olaplex shampoo to add that hydration back into your hair it’ll be spot on. Great results
by Keara
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Excellent
Excellent shampoo for grey hair and hair that’s had highlights. Worth every penny 20 minutes.
by Griffiths Verified Purchase
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First time with Blonde ✨
I love all Olaplex products and use them regularly. This was my first time with the Blonde shampoo and I love it. It doesn’t leave your hair dry as the regular one and the color is perfect. 🥰🥰🥰
by Veronika Verified Purchase
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it’s a no from me
I wanted a purple shampoo to maintain my newly blonde hair earlier this year and olaplex seemed the best choice as it was the same brand as my shampoo and conditioner. But i was wrong, made my hair look almost grey/silver and it had a weird texture, completely ruined the colour/toner that we created at the salon. no, just nope.
by Sophie Verified Purchase
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It really works
I have repurchased this because it works really well in reducing brassy tones and refreshing my hair in between salon visits. The bottle lasts a really long time too.
by Aine Verified Purchase
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A lovely shampoo
This purple shampoo is gentle on my hair and doesn’t turn it purple as some have.
by Stephanie Verified Purchase
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Good for reducing brassiness but drying…
This always gets rid of any yellow in my hair after one use and leaving it on for 3-5 mins which is great. Although, it is more drying than I expected, bearing in mind it is an Olaplex product. Would repurchase but not use more then once every two weeks and always followed by a deep conditioning mask.
by Mia
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really works
one of the best purple shampoos out there!! Really helps maintain your ash/purple tones on blonde hair and does not damage the hair. It is quite drying though, so you need some hydration for your hair after using it Also, need gloves when applying it as it stains the hands for couple days
by Maria Verified Purchase
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Lovely
Bought for my daughter and this enhances her blonde treated hair and makes it super glossy and soft
by Mama3 Verified Purchase
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Best shampoo to avoid yellow tones!
A few months ago I had my hair bleached for the first time. I didn’t know how to take care of it, and decided to give this shampoo a go. In my recent salon appointment my stylist saw my hair and asked what shampoo I was using because my hair had no brasiness and looked fantastic. This toning shampoo was the answer.
by Arely Verified Purchase
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