Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
You'll earn 28 Status Points with this product
£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
£28.00
Other Customers Bought
14
£28.00
280
£28.00
1039
£30.00
3524
£23.00
21
£56.00
1177
£28.00
Customer Reviews
237
5
4
3
2
1
153
57
11
9
7
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not so much of a lather
This shampoo is super pigmented! So be weary of where you use it and be ready to wipe down. Definitely reduces yellow/brassiness with bleached hair and the scent is lovely. My main criticism is there isn't much of a lather so I have to use more than I want to.
by Pips Verified Purchase
Was this helpful?
Insanely good!
First time purchase and I have to say it’s amazing, tones my hair really well to keep my blonde free from yellow. Leaves my hair fresh and smooth.
by Bridge Verified Purchase
Was this helpful?
Nice
Great, does what it says, a bit drying though
by Leaxx5 Verified Purchase
Was this helpful?
Good shampoo
Great for removing brassy tones, not 5* as stains my hands a lot so I have to use it disposable gloves while applying it on.
by Ewa Verified Purchase
Was this helpful?
Great!
Great product for calming down the brassiness of my bleached blonde hair. Great products and prices from Cult Beauty!
by Qwerty Verified Purchase
Was this helpful?
Does the trick
This is a good purple shampoo for highlights - I’ve been pretty diligent about using it once a week and I have noticed that my highlights have lasted better than they usually do without it
by Niki Verified Purchase
Was this helpful?
Best purple shampoo out there!
I have tried every single purple shampoo out there! This one not only brightens but feels so healthy too. You really don’t need much either! And don’t leave it on long or you’ll have purple hair!
by Sarah Verified Purchase
Was this helpful?
Good but use sparingly
This is a good product and can definitely help keep your highlights from going brassy but need to use spaingly…. Eg once a week max as it does dry out your hair and need to follow with a very strong moistening condition.
by H Verified Purchase
Was this helpful?
Great for bleached damaged hair
Amazing job at toning my hair after one wash, and sort of recovered my hair
by H Verified Purchase
Was this helpful?
Best purple shampooo
What can I say that hasn't already been said? This really is a great purple shampoo for blonde hair! It tones without stripping, leaving behind locks that are brighter and never brassy or ashy.
by Madelyn - Cult Beauty Staff Verified Purchase
Was this helpful?