Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Works well!
Olaplex products are so great and this one definitely does the job! Tones my bleached hair very nicely and doesn’t make my hair tough to untangle. Very effective and nourishing purple shampoo!!
by Candace Verified Purchase
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Powerful purple
A great purple shampoo which toned my brassy hair within one wash. Very powerful though, don’t leave on for more than a few minutes! Added benefit of the Olaplex formula!
by Becki Verified Purchase
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Favourite purple shampoo
When I put this on you can notice the difference afterwards, my hair looks so much more brighter and blonder, whilst also keeping your hair healthy and feel hydrated. This shampoo definitely doesn’t dry out your blonde like other purple shampoos do!
by Lucy Verified Purchase
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Favourite purple shampoo
Love this, gives a good clean blonde without turning the hair purple or grey, doesn’t dry it out as much as some other brands also.
by Ru Verified Purchase
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Go to
My go to purple shampoo, which I mix with a tiny blob of olaplex shampoo to help lather, works a treat!
by Sarah
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Good
It’s a good purple shampoo. Nothing special though. It didn’t make any major differences to hair colour
by Antonia Verified Purchase
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Does the job
Makes my hair less brassy and toned does exactly what it says it does. Doesn’t leave my hair really dry after either albeit it’s still dry so I do lather on lots of conditioner when I use this. Happy with it though probably the best silver shampoo I’ve tried.
by Kerry Verified Purchase
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Good toning shampoo
I have long highlighted blonde hair and this shampoo eliminates any brassy tones. I leave it on for a couple on minutes. It doesn’t stain my hands and my hair feels clean after. I knocked a star off because it is pricey and I’m not sure I’d notice it was olaplex.
by Francesca Verified Purchase
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Great for your blonde
Best blonde shampoo I’ve used and olaplex has saved my damaged hair. This means I can wash my hair with olaplex plus brighten it once a week without losing the olaplex benefits.
by Samantha Verified Purchase
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Soo knotty
Yes this will tone your hair but you will spend the next hour trying to brush your hair because it’s so knotty afterwards. If you use this, use a really thick conditioner or hair mask and you’ll be okay. I wouldn’t say this is a must have, there are better out there but no harm in getting it if you’re set on it!
by Ang Verified Purchase
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