Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
You'll earn 28 Status Points
£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
£28.00
Other Customers Bought
14
£28.00
277
£28.00
1033
£30.00
410
£28.00
3440
£23.00
1172
£28.00
Customer Reviews
236
5
4
3
2
1
152
57
11
9
7
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Shampoo
Used this whilst staying at my daughter’s….loved it . I have naturally white hair and the shampoo lifted the colour and made it fresh and toned . Fully recommend it
by Elizabeth Verified Purchase
Was this helpful?
Good
Seems to work well as an overall toning shampoo. Pleasant smelling and a little goes a long way. It doesn’t leave my hair dried out like some of these toning shampoos can do, but is a bit pricey even so.
by Sarah Verified Purchase
Was this helpful?
Best Purple Shampoo
That’s the best purple shampoo I ever bought. It gives my hair the most beautiful salon like cool tone. Some reviews say it gives no difference, but try to leave it on for 5-10minutes, depends on your needs how dramatic tone do you want. I tone it once a week, leave it on my hair for about 10 minutes and it last at least a week on my hair. I have balayage and my hair look so beautiful after the wash like I have been is salon. The only thing you have to leave it for longer, the package also says it.
by Ellie
Was this helpful?
not worth the money
I am a huge Olaplex fan and I have been for years, I use so many of their products and I always get compliments on my hair, so as soon as I found out they have a purple shampoo I immediately had to try it. Being light blonde I have struggled to find a purple shampoo which I am truly happy with and I really thought this was going to be the one for me. However, I have used this shampoo for a few weeks now and I really can't get on with it. It doesn't leave my hair shiny or smooth looking unlike all the other Olaplex products and it doesn't seem to tone my blonde or remove the brassy tones - I saw no difference after using it. I wouldn't recommend this product and I was really disappointed
by Elle Verified Purchase
Was this helpful?
Re-ordered immediately after I tried it!
I've tried many purple shampoos in the past but this is from another world! I got my first one in early December and immediately went back on the Cult Beauty website to repurchase because I don't want to be without it. It leaves my hair looking as if I'm just out of the salon: beautifully toned (it really gets rid of the icky warm hues!), but also soft and shiny. Could not recommend more.
by Irina Verified Purchase
Was this helpful?
Good but not special
I like this shampoo, it does the job and brightens my blonde nicely. Only reason it’s not 5 stars is I have others that I prefer.
by Ally
Was this helpful?
good
it's good enough but there is some another good purple shampoo for cheaper that makes better results
by Laura Verified Purchase
Was this helpful?
Not for me
I’m a natural blonde and can’t say I can notice a difference. Will finish the bottle but unlikely to repurchase.
by heather Verified Purchase
Was this helpful?
Best I’ve used
This is by far the best I have used it brightens without stripping the hair of moisture like some do.
by Debbie Verified Purchase
Was this helpful?
Very Disappointing
I absolutely LOVE Olaplex products. I couldn’t wait to try this toning shampoo when it came back into stock. I purchased a bottle for myself and my Mum. Sadly neither of us liked this shampoo and it failed to lather. Disappointed and a waste of money.
by Jill Verified Purchase
Was this helpful?