Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
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Love it!! BUT!!
Love this and it works but I wouldn’t recommend you leave it on too long if you have very blonde or dry ends as it soaks up the colour like a sponge, my hair went purple almost grey looking on my high lights and it took a few washes with normal shampoo to remove the colour
by Nicola Verified Purchase
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Ban the brass
Does what it says on the tin. Decent size & didn’t stain my hands. Didn’t expect less from this brand and wasn’t disappointed
by Charlotte Verified Purchase
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Not too happy with it
Unfortunately this shampoo didn’t meet my standards. I am using the whole Olaplex range and never had any issues with it. I am bleaching my hair for quite a long time and looked at how this shampoo does not stain the hair and only tones it. It was the absolute contrary for me. My hair got super stained and even green in some places after just one use. I think I’ll stick to the Moroccan Oil color depositing mask/shampoo from now on
by Darija Verified Purchase
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Subtle Toning
I really wanted to love this as I'm a huge advocate of the whole Olaplex range but after trying it out I'll be sticking to my usual brand (Fanola) as the toning with this product is just too subtle. My hair did feel lovely and soft after using it but I already alternate washes between my current purple shampoo and Olaplex anyway so just didn't feel this was worth the expense as the Fanola is half the price for twice the size and more intense.
by Lucy Verified Purchase
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Amazing - The best
I’ve used this quite a few times and it’s excellent. Unlike others I’ve used, the tint can be varied by how long the product is left on ones hair. It leaves my hair soft and appearing thicker . Definitely a keeper. Onto my next Olaplex product .
by JillR
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Exceeded expectation
Just used today for the first time. Left on for 5 mins and actually was impressed. Toned my hair subtly without any strange blue purple bits.
by Annie
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